Big ideas from down under: Rachel Botsman points out four drivers that are causing a fundamental global shift away from 20th century hyper-consumption (ownership) towards 21st century collaborative consumption (access). Sharing is “second nature” to digital natives—and it’s not just about files.
Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities. (collaborativeconsumption.com)
Short on time? Here’s the ultra-hip 2-min version:
