By Ryan Van Etten on 07/27/2010
Mr. Owl, How many clicks does it take to get to the rock n’ roll center of a retail mp3? Let’s find out. A One… A two-HOO…too many! Mr. Owl just BitTorrented right in because it was easier than buying it on iTunes. It took less clicks. It took less clicks. Are you testing your fans’ user experience?
Posted in Design, Music, Music Flux | Tagged Ariel Hyatt, clicks to content, consumers, consumption, content, digital sharing, Disc Makers, Eric Garland, fans, free, Futurehit.DNA, Google, iTunes, Jay Frank, Mr. Owl, New Music Seminar, NMS NYC 2010, OneBox, P2P, package deals, ripping and burning, strategy, streaming, tips, Tom Silverman, Tony Van Veen, UX, What I Learned at NMS10 |
By Ryan Van Etten on 07/27/2010
“Decide an important action + encourage fans to do the action.” There are three phases according to Vinson: Attract fans from social networks a.k.a. “outposts.” Engage them with a “compelling fan experience.” Sell through simple calls to action. Have one concept per page—one call to action. “Artist websites emphasize an artist’s own brand.”
Posted in Design, Music, Music Flux | Tagged action, Ariel Hyatt, attract, band websites, bandzoogle, brands, call to action, Chris Vinson, communication, direct-to-fan, Disc Makers, engagement, interaction, Liz Leahy, mailing lists, music web design, New Music Seminar, NMS NYC 2010, personal brands, resources, retain mindshare, Section 101, service, social media, social music, tips, Tony Van Veen, UX, value-added communication, web design, What I Learned at NMS10 |
By Ryan Van Etten on 07/26/2010
10 seconds to engage someone. 10 seconds to impress them. In his research for Futurehit.DNA, Jay Frank discovered an impressive trend: Shorter song intros lead to better sales. “2/3 of bestselling songs have an intro that’s less than 7 seconds.” The average intro length for Top 25 songs is 6.6 seconds. “You really have 10 seconds to engage people.”
Posted in Music, Music Flux, News, Popular | Tagged 7 seconds, Ariel Hyatt, attention, attention span, business, consumption, don't make obstacles, engagement, Eric Garland, first impressions, Futurehit.DNA, Google, Gwen Lipsky, impact, Jay Frank, marketing, Mike Doernberg, monetization, MusicBiz, New Music Seminar, NMS NYC 2010, obscurity, people, Ralph Simon, ReverbNation, SEO, song intros, tips, What I Learned at NMS10 |
By Ryan Van Etten on 07/25/2010
New school and old school collide here. New Music Seminar in New York last week was a 2.5 day collision of industry minds talking strategy and technology in today’s music market. You’ll see a mix of photos from the discussions and performances which included the Artist On The Verge contest, where three bands from OurStage were voted on to perform and compete—Yonas, Comic Book Heroes, and HotSpur. 28 photos
Posted in Events, Music, Photo Journal | Tagged Alex Cameron, Alex Suarez, Ariel Hyatt, Artist On The Verge, Aspacia Lindstrom, Bill Werde, Bob Cramer, Colin Willis, Comic Book Heroes, Corrie Christopher, Courtney Holt, David Hoffman, DeadStock Ric, Eric Garland, Frank Cooper, Gwen Lipsky, HotSpur, iPad DJ, Jay Frank, Jesse Malin, Jim Glancy, Jim Moeller, Joe Kennedy, Just Blaze, Kelly Cutrone, Little Steven, Margaret Cho, Martin Atkins, Mike Doernberg, music industry, New Music Seminar, Next Big Sound, Nile Rodgers, Nimbit, NMS NYC 2010, NYC, ourstage, Peter Kafka, Phil Antoniades, photos, Rana Sobhany, Richard Yaffa, Santos Party House, Scott Klein, Soulever, Sound Around, Stephane Minier, Steve Ferguson, Steve Klein, Swizz Beats, The Fire and Reason, Tom Jackson, Tom Silverman, Vin Rock, Webster Hall, Yonas |
By Ryan Van Etten on 07/14/2010
VideoSong is medium defined by Jack Conte with two rules: 1. What you see is what you hear (no lip-syncing for instruments or voice). 2. If you hear it, at some point you see it (no hidden sounds). Jack is one half of the indie music duo Pomplamoose, who chose video as their social medium of choice largely due to the magnetic attraction emitted by YouTube.
Posted in Interviews, Music, Music Flux | Tagged anti videosong, band, CDBaby, direct-to-fan, DIY, DIY Musician Podcast, engagement, indie, inspiration, interview, Jack Conte, Kevin Breuner, mp3 sales, music industry, MusicBiz, podcast, Pomplamoose, production, rock/pop, shortform content, social music, video, videosong, viral video, YouTube |
By Ryan Van Etten on 07/02/2010
Last month I wrote about five tactics for finding music blogs. Let’s revisit this addiction with three more massive resources and a hit of punk rock. 1. MOG Music Network is a network of music blogs integrated with the social music community MOG. An estimated 800+ external music blogs are now part of MMN—including ours—so MOG it up.
Posted in Music, Music Flux, News, Reviews | Tagged album review, Alkaline Trio, blog aggregators, captaincrawl, Chicago, Matt Allison, Matt Skiba, MOG, MOG Music Network, music blog search, music review, punk, resources, rock/pop, search, This Addiction, video |
