New school and old school collide here. New Music Seminar in New York last week was a 2.5 day collision of industry minds talking strategy and technology in today’s music market. NMS, which first took place in the early 80s, was relaunched last year by its original founder, Tom Silverman. You’ll see a mix of photos from the discussions and performances which included the Artist On The Verge contest, where three bands from OurStage were voted on to perform and compete—Yonas, Comic Book Heroes, and HotSpur (the winner). (28 photos total. Photos are by yours truly via flickr except for #28. Editorial coverage about ideas/strategy/tech. to follow.)
01The crowd was lined up outside Webster Hall for the NMS opening night party on July 19. (flickr/virtualmusictv)
02iPad DJ Rana Sobhany was first to perform on opening night, July 19, at Webster Hall. (flickr/virtualmusictv)
03$8 drinks a special?! I wasn’t drinking anyway, but this is pure craziness—even for NY. (flickr/virtualmusictv)
04Comedian Margaret Cho was hilarious—a nice surprise on opening night. Hurt locker! (flickr/virtualmusictv)
05On our way to Webster Hall for opening night. Left: Steve Klein (Sound Around). Right: Ryan Van Etten (me). (flickr/virtualmusictv)
06NMS NYC 2010 | Day 1 | July 20 | First Movement: The Next Music Business Unveiled.
LTR: Gwen Lipsky (SoundThinkingNY), Eric Garland (BigChampange) and Mike Doernberg (ReverbNation). Out of picture but also in this panel were Ariel Hyatt (Ariel Publicity) and Jay Frank (Futurehit.DNA). (flickr/virtualmusictv)
07British Tour:Smart author Martin Atkins explained 20 strategy tips like this one during his F-bomb-saturated 18-minute intensive. (flickr/virtualmusictv)
08NMS NYC 2010 | Day 1 | July 20 | Second Movement: The Future of Media.
LTR: Peter Kafka, Joe Kennedy, Courtney Holt, Richard Yaffa, Frank Cooper, and Alex Cameron. (flickr/virtualmusictv)
09Nimbit co-founder Phil Antoniades (left) and CEO Bob Cramer (right) perform a rockin’ intro to demonstrate ‘emotional connection’ before their 18-minute intensive geared towards direct-to-fan music. (flickr/virtualmusictv)
10Scott Klein—the engineer brain behind Sound Around—in Tahini on 3rd ave. (flickr/virtualmusictv)
11Jim Moeller from New York based jam-band artist mgmt. service Soulever Music. (flickr/virtualmusictv)
12Sound Around brothers Steve and Scott Klein. They stayed at my house during the seminar so I was hanging out with them quite a bit. Here we were on our way to Santos Party House on day 1. (flickr/virtualmusictv)
13Electro-rock dance duo The Fire and Reason opened at Santos Party House on July 20. (flickr/virtualmusictv)
14The Fire and Reason singer Bella Saona had some serious dance moves!
(flickr/virtualmusictv)
15Rapper Yonas was up next. Yonas was the first of the three Artist On The Verge finalists to perform. “I don’t sing, I rap” Yonas said as he worked a part of the next song out for the audience to sing. (flickr/virtualmusictv)
16Faces in the crowd during the set by Yonas. (flickr/virtualmusictv)
17Yonas gets the crowd moving. (flickr/virtualmusictv)
18Yonas brought some of the crowd on stage for a song at the end. Also you can see DeadStock Ric in this shot (on the left) who performed with Yonas. The next day, The Creative Conundrum panel criticized Yonas for not creating enough “separation” between him and the fans. In this situation—a small-medium club—I disagree, and—unlike half of that panel—I actually was at the show and not watching only a 10 sec. clip. The panel critiqued all three Artist On The Verge bands (Yonas, Comic Book Heroes, and Hotspur) without (flickr/virtualmusictv)
19Rock band Comic Book Heroes was up next. They played a tight set, but I had to leave right after it, and didn’t get to see HotSpur. I met the rhythm half of Comic Book Heroes the next day at the seminar. (flickr/virtualmusictv)
20Koz—Comic Book Heroes guitarist—at Santos Party House on July 20. (flickr/virtualmusictv)
21Steve—Comic Book Heroes bassist—at Santos Party House on July 20. (flickr/virtualmusictv)
22Aspacia Lindstrom from gen2media outside Santos Party House during Artist On The Verge on July 20. (flickr/virtualmusictv)
23Day 2 | Next Big Sound was upstairs at NMS. LTR: David Hoffman and Colin Willis. (flickr/virtualmusictv)
24NMS NYC 2010 | Day 2 | July 21| Third Movement: Your Live Tour
LTR: Martin Atkins, Steve Ferguson, Jim Glancy, Corrie Christopher, and Stephane Minier. (flickr/virtualmusictv)
25NMS NYC 2010 | Day 2 | July 21 | Fourth Movement: The Creative Conundrum
LTR: Bill Werde, Kelly Cutrone, Little Steven, Just Blaze, and Tom Jackson. (flickr/virtualmusictv)
26Just Blaze meets attendees after The Creative Conundrum. (He was one of the few smart enough to wear shorts.) (flickr/virtualmusictv)
27NMS NYC 2010 | Day 2 | July 21 | Fifth Movement: The Breaks
LTR: Margaret Cho, Nile Rodgers, Alex Suarez, Jesse Malin, Vin Rock, Swizz Beats, and Tom Silverman (NMS Founder). (flickr/virtualmusictv)
28NMS Artist On The Verge finalists. Top row: Yonas (DeadStock Ric and Yonas) and Comic Book Heroes (Ned, Steve, Koz, and Collin). Bottom row: the contest winners—HotSpur. These three artists were chosen by the OurStage community and the winner was voted on via text message on the final day of NMS. (NMS/Jen Maler)
More NMS photos: Launch slideshow.
Post-event coverage: What I learned at NMS10.


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