Turn Up The =Bas=

The Answer Is The Ecosystem // Thesis — You may know that in the A-side of 2011 I had the chance to do the web design for a project of massive value to musicians: the web version of Bas Grasmayer‘s thesis about marketing music through **non-linear communication**. He studies **progress** in music business since the MP3 and develops the ecosytem model for marketing music in the era of YouTubes ‘n stuffs:

▼ This poster about the thesis links to some of its must-read sections. ▼

Imagine that party without geographical limitations.

If a friend recommends music to me and supplies a link I always have a listen.

One doesn’t need to worry about gatekeepers like the people who decide what airs on MTV.

To Seth Godin Die Antwoord is a purple cow. To Niels Aalberts Die Antwoord is a good story.

Millennials are non-linear thinkers.

Music blog readers are more likely to purchase music.

At the core of the ecosystem lies the fanbase a.k.a. the tribe or the movement.

Sell things that cannot be copied: Immediacy. Personalization. Interpretation. +5 = KK8

deadmau5: TAKE THAT MARKETING! in yo FACE.