By Ryan Van Etten on 08/29/2010
Communication is a drug. Active ingredients: Force, Information, Relevance, Entertainment. Across any medium, from email to blog, newsletter, tweet, text, status, song, or video, when you communicate you want to deliver verbal Valium. Three elements of F.I.R.E. is a gateway drug. Four is mainline euphoria. Full molecular composition and drug facts are detailed within. Warning: F.I.R.E. triggers action.
Posted in Music, Music Flux, Popular, Visual | Tagged action, art, arts, big media, communication, creativity, drugs, email, emotion, emotional attachment, empathic communication, empathy, entertainment, F.I.R.E., fluorescent colors, force, ideas, infographic, information, interaction, mailing lists, relevance, resources, social media, story, street value, timing, tips, value-added communication, viral communication, writing |
By Ryan Van Etten on 07/27/2010
“Decide an important action + encourage fans to do the action.” There are three phases according to Vinson: Attract fans from social networks a.k.a. “outposts.” Engage them with a “compelling fan experience.” Sell through simple calls to action. Have one concept per page—one call to action. “Artist websites emphasize an artist’s own brand.”
Posted in Design, Music, Music Flux | Tagged action, Ariel Hyatt, attract, band websites, bandzoogle, brands, call to action, Chris Vinson, communication, direct-to-fan, Disc Makers, engagement, interaction, Liz Leahy, mailing lists, music web design, New Music Seminar, NMS NYC 2010, personal brands, resources, retain mindshare, Section 101, service, social media, social music, tips, Tony Van Veen, UX, value-added communication, web design, What I Learned at NMS10 |
