adaptation
Musicians, Brands, Endorsements, and Partnerships (Part 2)
The internet has leveled the playing field. It has proven that content is king, and that those who work hard at delivering content can build a following. Artists have channels with live streaming video content and direct connection with their fans through mobile applications. The same opportunities exist for everyone, and they’re almost all free. You may think that endorsements and partnerships are only for megastars—but I don’t.
Numbers. Fame. Adaptation. An Impromptu Debate on Business in a Music Industry Changed by The Internet.
Last Friday I got into a discussion with James Marshall (@infinitestylez) about issues facing musicians in the current state of the industry. I had tweeted two links and James replied stating, “The internet is destroyin’ industries we all love.” It sparked a bit of a debate at first—my stance is that the internet is changing the music business for the better—but we found some common ground along the way.
Music in The Virtual Realm
We are on the brink of an online music collaboration explosion in the years to come. Eric Steuer at Wired Magazine wrote an important article, Group Effort: Solo Musicians Band Together on Collaboration Web Sites, covering 10 of today’s top virtual jam session sites. The possibilities are infinite—it’s only 2009, and virtual technology is developing at warp speed.
