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	<title>virtualmusic.TV &#187; Android</title>
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		<title>2011 Mobile Internet Usage</title>
		<link>http://virtualmusic.tv/2012/02/2011-mobile-internet-usage/</link>
		<comments>http://virtualmusic.tv/2012/02/2011-mobile-internet-usage/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 06:36:59 +0000</pubDate>
		<dc:creator>Ryan Van Etten</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Design]]></category>
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		<category><![CDATA[Luke Wroblewski]]></category>
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		<description><![CDATA[Over the past year (and longer) Luke Wroblewski (@lukew) has been tracking mobile usage and posting lots and lots of statistics. The overall trend is undeniable: mobile is exploding. If you need convincing, scroll on down. Luke is a leading thinker in the mobile space, well known for popularizing the concept of mobile-first design, and [...]]]></description>
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<p class="intro lead lite">Over the past year (and longer) <a href="http://www.lukew.com" title="lukew.com">Luke Wroblewski</a> (<a href="https://twitter.com/lukew" title="twitter.com/lukew">@lukew</a>) has been tracking mobile usage and posting <a href="http://www.lukew.com/ff/entry.asp?1450">lots</a> and <a href="http://www.lukew.com/ff/entry.asp?1405">lots</a> of <a href="http://www.lukew.com/ff/entry.asp?1413">statistics</a>. The overall trend is undeniable: mobile is exploding. If you need convincing, scroll on down. Luke is a leading thinker in the mobile space, well known for popularizing the concept of <a href="http://www.youtube.com/watch?v=NjE_Or4VIlU" title="Watch YouTube video">mobile-first</a> design, and he is great at helping people understand just <a href="http://www.lukew.com/ff/entry.asp?1506">why mobile matters</a>. (The headers below link to his original posts.)</p>
<div id="mobile-stats-wrap">
<h2><a href="http://www.lukew.com/ff/entry.asp?1450" title="&raquo; lukew.com"><time datetime="2011-11-21">NOV</time></a></h2>
<ul class="mobile-stats">
<li>55% of Twitter&#8217;s traffic comes from mobile devices. (<a href="http://www.slideshare.net/HanWang3/69309864-kpcbinternettrends2011">source</a>)</li>
<li>60% of Pandora&#8217;s traffic comes from mobile devices. (<a href="http://www.slideshare.net/HanWang3/69309864-kpcbinternettrends2011">source</a>)</li>
<li>54% of The Weather Channel&#8217;s October page views came from mobile devices. (<a href="http://www.usatoday.com/tech/columnist/talkingtech/story/2011-11-15/weather-channel-mobile/51220066/1">source</a>)</li>
<li>Movie ticketing service Fandango is getting close with 40% of their traffic on mobile. (<a href="http://www.internetretailer.com/commentary/2011/09/15/customer-says-i-do-300000-mobile-transaction">source</a>)</li>
<li>Facebook is also on it&#8217;s way with 33% of total traffic on mobile.  (<a href="http://www.slideshare.net/HanWang3/69309864-kpcbinternettrends2011">source</a>)</li>
</ul>
<h2><a href="http://www.lukew.com/ff/entry.asp?1447" title="&raquo; lukew.com"><time datetime="2011-11-14">NOV</time></a></h2>
<ul class="mobile-stats">
<li>Adult mobile users who have downloaded an app to their phone nearly doubled in the past two years – rising from 22% in September 2009 to 38% in August 2011. (<a href="http://pewinternet.org/Reports/2011/Apps-update.aspx">source</a>)</li>
<li>The average iOS device owner will download 83 apps in 2011 vs. 51 in 2010, a 61% increase year over year. (<a href="http://tech.fortune.cnn.com/2011/07/11/apple-users-buying-61-more-apps-paying-14-more-per-app/">source</a>)</li>
<li>A US/UK study found that the average smartphone user adds just 2.5 new apps per month. (<a href="http://mobilephonedevelopment.com/archives/1233">source</a>)</li>
<li>In March 2011, 26% of all apps downloaded were opened only once and then never used again. 26% were used 11 times or more. Of the remaining 48% of apps: 13% are opened only twice, 9% are opened only three times, all the way to 2% that are opened 10 times and never again. (<a href="http://edition.cnn.com/2011/TECH/mobile/03/21/app.engagement.gahran">source</a>)</li>
<li>38% &#8232;iOS &amp; Android users stick with an app after one month. 14% &#8232;iOS &amp; Android users stick with an app after six months. After 12 months, only 4% are left. (<a href="http://blog.flurry.com/bid/76874/iOS-Android-Apps-Challenged-by-Traffic-Acquisition-Not-Discovery">source</a>)</li>
<li>Roughly half (51%) of mobile owners use a handful of apps at least once a week, while 17% report using no apps on a regular basis.  Almost a third (31%) could be called app “power users” in that they use 6 or more.  (<a href="http://pewinternet.org/Reports/2011/Apps-update/Overview.aspx">source</a>)</li>
<li>The top 10 Android apps account for 43% of all the time spent by Android consumers on mobile apps. The top 50 apps account for 61% of all time spent. (<a href="http://blog.nielsen.com/nielsenwire/?p=2862">source</a>)</li>
</ul>
<h2><a href="http://www.lukew.com/ff/entry.asp?1427" title="&raquo; lukew.com"><time datetime="2011-10-24">OCT</time></a></h2>
<ul class="mobile-stats">
<li>From the second quarter of 2010 to the second quarter of 2011, mobile data traffic more than doubled. (<a href="http://gigaom.com/broadband/mobile-data-traffic-doubled-in-past-12-months/">source</a>)</li>
<li>Research suggests that the industry will go from six billion connections today to more than 12 billion by 2020. (<a href="http://allthingsd.com/20111010/mobile-devices-seen-doubling-by-2020-as-non-phones-dominate-wireless-airwaves/">source</a>)</li>
<li>In North America, high-end smartphones generate twice the traffic of comparable smartphones in Asia and Europe. (<a href="http://gigaom.com/broadband/mobile-data-traffic-doubled-in-past-12-months/">source</a>)</li>
<li>Almost half of UK internet users are going online via mobile phone data connections in UK. (<a href="http://www.bbc.co.uk/news/technology-14731757">source</a>)</li>
<li>While 71% of 16 to 24-year-old who went online in the UK said they used mobile broadband, just 8% of UK internet users aged over 65 made use of mobile broadband. (<a href="http://www.bbc.co.uk/news/technology-14731757">source</a>)</li>
<li>The mobile media user population in the US (those who browse the mobile web, access applications, or download content) grew 19 percent in the past year to more than 116 million people at the end of August 2011. (<a href="http://www.comscoredatamine.com/2011/10/nearly-7-percent-of-u-s-digital-traffic-consumed-away-from-computers/">source</a>)</li>
<li>72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. (<a href="http://www.comscore.com/Press_Events/Press_Releases/2011/10/Social_Networking_On-The-Go_U.S._Mobile_Social_Media_Audience_Grows_37_Percent_in_the_Past_Year">source</a>)</li>
<li>Nearly 40 million US mobile users, more than half of the mobile social media audience, accesssocial networking sites or blogs almost every day. (<a href="http://www.comscore.com/Press_Events/Press_Releases/2011/10/Social_Networking_On-The-Go_U.S._Mobile_Social_Media_Audience_Grows_37_Percent_in_the_Past_Year">source</a>)</li>
</ul>
<h2><a href="http://www.lukew.com/ff/entry.asp?1426" title="&raquo; lukew.com"><time datetime="2011-10-17">OCT</time></a></h2>
<ul class="mobile-stats">
<li>In 2009, 1% of Dungarees&#8217; (an apparel retailer) web traffic was from smartphones. In 2010 it grew to 4% and this year it’s at 8%. (<a href="http://www.internetretailer.com/commentary/2011/09/15/customer-says-i-do-300000-mobile-transaction">source</a>)</li>
<li>JetBlue Airways&#8217; smartphone Web traffic is at 10%. Crutchfield&#8217;s is at 12%. And Fandango&#8217;s is at a hefty 40%.  (<a href="http://www.internetretailer.com/commentary/2011/09/15/customer-says-i-do-300000-mobile-transaction">source</a>)</li>
<li>The increase in shopping on Gap&#8217;s mobile site is one of the major reasons why the site tripled its online conversions in the last year.  (<a href="http://www.mobilemarketer.com/cms/news/commerce/11224.html">source</a>)</li>
<li>Blue Nile sold a diamond ring that cost more than $300,000 via mobile and sees large jewelry purchases, running from a few thousand to tens of thousands of dollars, via smartphones happen quite frequently.  (<a href="http://www.internetretailer.com/commentary/2011/09/15/customer-says-i-do-300000-mobile-transaction">source</a>)</li>
<li>eBay is on its way to process around $4 billion in mobile sales in 2011, double the number it logged last year. Three purchases are made through eBay’s mobile applications every second. 2,600 vehicles are purchased through eBay’s core iPhone apps every week. 13 pieces of clothing, shoes or accessories are sold every minute through eBay’s mobile apps. (<a href="http://techcrunch.com/2011/10/09/ebay-vp-steve-yankovich-en-route-to-4b-in-gross-mobile-sales-tctv/">source</a>)</li>
<li>It’s not just buyers using eBay’s apps. As of September 2011, eBay sellers are listing over 700,000 new items through their mobile applications on a weekly basis.  (<a href="http://techcrunch.com/2011/10/09/ebay-vp-steve-yankovich-en-route-to-4b-in-gross-mobile-sales-tctv/">source</a>)</li>
</ul>
<h2><a href="http://www.lukew.com/ff/entry.asp?1413" title="&raquo; lukew.com"><time datetime="2011-09-26">SEP</time></a></h2>
<ul class="mobile-stats">
<li>Slightly more Americans (36.4%) use their mobile browser than access applications (34.4%).  (<a href="http://www.comscoredatamine.com/2011/02/top-mobile-activities-in-us/">source</a>)</li>
<li>More than 700,000 people use the Financial Times&#8217; Web-based mobile application to access news and other content, making it more popular than the version sold in Apple&#8217;s App Store. (<a href="http://www.reuters.com/article/2011/09/22/us-ft-idUSTRE78L49Q20110922">source</a>)</li>
<li>Facebook&#8217;s top mobile client is m.facebook.com (Facebook&#8217;s mobile Web site) with 18% of total new Facebook posts. Android, iPhone, and Blackberry are next each with about 4% of total new Facebook posts. (<a href="http://danzarrella.com/new-data-on-mobile-facebook-posting.html#">source</a>)</li>
<li>Twitter&#8217;s top mobile client is m.twitter.com (Twitter&#8217;s mobile Web site) with 14% of total unique users. SMS is next with 8% of total unique users. Then Twitter for iPhone (8%) followed by Twitter for Blackberry (7%). (<a href="http://blog.twitter.com/2010/09/evolving-ecosystem.html">source</a>)</li>
</ul>
<h2><a href="http://www.lukew.com/ff/entry.asp?1405" title="&raquo; lukew.com"><time datetime="2011-09-19">SEP</time></a></h2>
<ul class="mobile-stats">
<li>Worldwide mobile data traffic is due to increase 26-fold to 75 exabytes annually. That&#8217;s the equivalent of 75 times the amount of global Internet IP data in the year 2000. (<a href="http://www.readwriteweb.com/archives/mobile_data_explosion_75_exabytes_by_2015.php">source</a>)</li>
<li>Mobile data traffic is now outpacing fixed broadband traffic. Last year, it grew 4.2 times as fast. (<a href="http://www.readwriteweb.com/archives/mobile_data_explosion_75_exabytes_by_2015.php">source</a>)</li>
<li>By 2015 more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices. (<a href="http://www.idc.com/getdoc.jsp?containerId=prUS23028711">source</a>)</li>
<li>25% of U.S. smartphone owners, about 22 million Americans, say that they mostly go online using their phone, rather than with a computer.  (<a href="http://searchengineland.com/pew-25-percent-prefer-smartphones-to-pc-for-internet-access-85125">source</a>)</li>
<li>The average U.S. mobile data user will be consuming 675MB of data per month by the end of this year.  (<a href="http://www.networkworld.com/news/2011/081911-us-surges-to-near-global-249892.html">source</a>)</li>
<li>Almost half of UK internet users are going online via mobile phone data connections. (<a href="http://www.bbc.co.uk/news/technology-14731757">source</a>)</li>
<li>22-25% of US and UK mobile Internet browsers never or infrequently use the desktop Internet. (<a href="http://ondeviceresearch.com/blog">source</a>)</li>
<li>More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC.  (<a href="http://ondeviceresearch.com/blog">source</a>)</li>
<li>In India 49% of people who are using the mobile Internet either never, or infrequently, access the Internet from a computer. (<a href="http://my.opera.com/operaindia/blog/2011/05/09/introducing-india-s-mobile-only-internet-generation">source</a>)</li>
</ul>
<h2><a href="http://www.lukew.com/ff/entry.asp?1365" title="&raquo; lukew.com"><time datetime="2011-07-11">JUL</time></a></h2>
<ul class="mobile-stats">
<li>Games continue to be the most popular smartphone app category. (<a href="http://blog.nielsen.com/nielsenwire/?p=28273">source</a>)</li>
<li>93% of app downloaders are willing to pay for the games they play. In contrast, 76% of downloaders are willing to pay for news apps. (<a href="http://blog.nielsen.com/nielsenwire/?p=28273">source</a>)</li>
<li>The average mobile gamer plays an average of 7.8 hours a month. (<a href="http://blog.nielsen.com/nielsenwire/?p=28273">source</a>)</li>
<li>Those with iPhones tend to play around 14.7 hours each month while those with Android smartphones play around 9.3 hours per month. (<a href="http://blog.nielsen.com/nielsenwire/?p=28273">source</a>)</li>
<li>Apple&#8217;s iOS is the most popular gaming platform on the planet. There are more than 100,000 game and entertainment titles in the App Store. (<a href="http://www.lukew.com/ff/entry.asp?1349">source</a>)</li>
<li>In just 9 months Apple has over 50 million Game Center users. To put that into perspective Xbox Live has been around for about eight years and they have around 30 million users. (<a href="http://www.lukew.com/ff/entry.asp?1349">source</a>)</li>
</ul>
<h2><a href="http://www.lukew.com/ff/entry.asp?1361" title="&raquo; lukew.com"><time datetime="2011-06-27">JUN</time></a></h2>
<ul class="mobile-stats">
<li>After the Verizon iPhone launched in the U.S., Android suffered its first quarterly decline. Apple&#8217;s share of the U.S. smartphone market gained 12.3% to 29.5% in the March quarter while Android&#8217;s share in the U.S. fell from 52.4% to 49.5% — its first sequential loss in any region of the world since early 2009. (<a href="http://tech.fortune.cnn.com/2011/06/21/needham-androids-market-share-peaked-in-march/">source</a>)</li>
<li>Mobile devices, led by the iPad and Android phones and tablets, have overtaken computers on Wi-Fi networks. In 2010, Windows and Mac OS X accounted for 64% of devices that accessed Wi-Fi networks, while iOS accounted for 32% and Android was just 1%. A year later, iOS and Android now represent 58% of Wi-Fi devices, while Windows and Mac OS X account for 36%. (<a href="http://gigaom.com/2011/06/21/mobile-devices-overtake-computers-on-wi-fi-networks/">source</a>)</li>
<li>The iPhone was the most popular device on Wi-Fi networks, with a 32% share. Android accounted for 11% of devices,  equal to the iPod touch alone. (<a href="http://gigaom.com/2011/06/21/mobile-devices-overtake-computers-on-wi-fi-networks/">source</a>)</li>
<li>The iPad represents 89% of tablet traffic across all markets. In the US the figure is 97%. Apple has sold roughly 25 million iPads to date globally. (<a href="http://searchengineland.com/comscore-the-ipad-owns-97-percent-of-us-tablet-traffic-82855">source</a>)</li>
<li>January to March 2011, 37% of mobile subscribers in the US used Apps, and 39% used a mobile browser.  (<a href="http://www.businessinsider.com/why-flurry-got-it-wrong-on-apps-v-browsers-2011-6">source</a>)</li>
</ul>
<h2><a href="http://www.lukew.com/ff/entry.asp?1298" title="&raquo; lukew.com"><time datetime="2011-04-17">APR</time></a></h2>
<ul class="mobile-stats">
<li>In December 2009, Morgan Stanley Research released their <a href="http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html">Mobile Internet Report</a> that boldly predicted global shipments of smartphones would surpass global shipments of desktops, notebooks, and laptops sometime in 2012. That transition happened almost two years early as global shipments of smartphones and tablets surpassed shipments of desktop PCs and notebooks in Q42010. This gap is expected to increase over the next few years. (<a href="http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011">source</a>)</li>
<li>Home usage of the PC is down 20% since 2008. As people use smartphones for more simple computing tasks like web surfing, they use traditional PCs less. (<a href="http://www.businessinsider.com/chart-of-the-day-pc-usage-2011-2">source</a>)</li>
<li>Worldwide PC shipments fell 3.2% during the first quarter of 2011 the first year-over-year quarterly decline since the end of the Great Recession. In the U.S. shipments were down 10% in the quarter. Media tablets are capturing a portion of the consumer spending that previously went toward traditional computers. (<a href="http://www.geekwire.com/2011/revenge-ipad-traditional-pc-market-tanks-q1">source</a>)</li>
<li>22-25% of US and UK mobile Internet browsers never or infrequently use the desktop Internet. (<a href="http://www.slideshare.net/OnDevice/the-mobile-only-internet-generation">source</a>)</li>
<li>In about a month or so, Apple’s iPhone 4 will become the most popular camera used to take pictures uploaded to Flickr. The current most popular camera the Nikon D90 is nearly three years old. The iPhone 4 is not even a year old. (<a href="http://techcrunch.com/2011/04/17/iphone-4-camera/">source</a>)</li>
</ul>
</div>
<p>Oh wait my phone is ringing ;]</p>
]]></content:encoded>
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		<title>App Me Up, Call Me Mashup—Music Trends 2010–2011</title>
		<link>http://virtualmusic.tv/2011/01/app-me-up-call-me-mashup-music-trends-2010-2011/</link>
		<comments>http://virtualmusic.tv/2011/01/app-me-up-call-me-mashup-music-trends-2010-2011/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 04:33:08 +0000</pubDate>
		<dc:creator>Ryan Van Etten</dc:creator>
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		<category><![CDATA[trends]]></category>
		<category><![CDATA[Vans Warped Tour 2010]]></category>
		<category><![CDATA[Vevo]]></category>
		<category><![CDATA[Vevo growth]]></category>
		<category><![CDATA[viral promotion]]></category>
		<category><![CDATA[Wired]]></category>
		<category><![CDATA[year in review]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://virtualmusic.tv/?p=16813</guid>
		<description><![CDATA[Get the app&#8230;Get on bits&#8230;Cover it&#8230;Check the remix. Cut the intro&#8230;Launch campaigns&#8230;Connect with fans&#8230;WTF is SoundExchange? These were the war cries of musicians in 2010. Get On Bits. Digital is the bomb. When I say &#8216;get on bits&#8217; I mean get digital. Get on YouTube. Get on Facebook. Get indexed. Become bits. Bits outlive memories. [...]]]></description>
			<content:encoded><![CDATA[<p id="busta-rhyme-intro" class="intro super">Get the app&#8230;Get on bits&#8230;Cover it&#8230;Check the remix. Cut the intro&#8230;Launch campaigns&#8230;Connect with fans&#8230;WTF is SoundExchange? These were the <strong>war cries</strong> of musicians in 2010.</p>
<h2 id="get-on-bits"><a href="#get-on-bits" title="#get-on-bits">Get On Bits.</a></h2>
<p id="digital-legacy">Digital is the bomb. When I say &#8216;get on bits&#8217; I mean get digital. Get on YouTube. Get on Facebook. Get indexed. <i>Become</i> bits. Bits outlive memories. Legacies live on bits. &#8216;All we are is bits in the cloud.&#8217;</p>
<div id="oli-sykes" class="wp-caption"><a href="http://www.flickr.com/photos/earlylove/4762644660/" title="oliver sykes by alley_johnston, on Flickr"><img src="http://farm5.static.flickr.com/4099/4762644660_20bcedee9d_z.jpg" width="640" height="425" alt="oliver sykes" /></a>
<p class="wp-caption-text"><span class="artist-name band-name b">Bring Me The Horizon</span> singer <span class="singer singer-name">Oliver Sykes</span> pushes the edge of the Vans Warped Tour 2010 stage in Dallas, TX.<br />Photo: <a rel="cc:attributionURL" href="http://www.flickr.com/photos/earlylove/4762644660/" title="oliver sykes by alley_johnston, on Flickr">earlylove/Flickr</a></p>
</div>
<p><span id="more-16813"></span></p>
<h2 id="youtube-it"><a href="#youtube-it" title="#youtube-it">YouTube it.</a></h2>
<p id="video-influence">In 2010, YouTube takes the cake as being the sweet spot for music. Their <a href="http://www.youtube.com/t/fact_sheet" rel="external" title="youtube.com/t/fact_sheet">fact sheet</a> reads currently that &#8220;people are watching 2 billion videos a day on YouTube&#8221; and that &#8220;52 percent of 18-34 year-olds share videos often with friends and colleagues.&#8221; <a href="http://www.vevo.com" title="vevo.com" rel="external">Vevo</a>, which <a href="http://virtualmusic.tv/2009/12/vevo-launch/" title="VEVO Launch Tonight—Do You Viva or Veto?">launched</a> in late 2009, saw screaming <a href="http://venturebeat.com/2010/07/29/music-video-supersite-vevo-traffic-has-grown-62-percent/" rel="external" title="Music video supersite Vevo: Traffic has grown 62 percent | VentureBeat | July 2010">growth</a> through 2010 largely due to its integration with YouTube. It&#8217;s pretty understandable why video is so engaging—it combines multiple senses: sight, hearing, and—if you&#8217;re pressing a keypad or touchscreen—touch. Triggering the brain from multiple angles makes for strong communication and vivid memories. Video influences people. Last month in <a href="http://www.wired.com/magazine/2010/12/ff_tedvideos/" rel="external" title="TED Curator Chris Anderson on Crowd Accelerated Innovation | Wired Magazine | December 2010"><i>Wired</i></a>, TED curator <a href="http://twitter.com/tedchris" title="twitter: @tedchris" rel="external">Chris Anderson</a> and <a href="http://twitter.com/jonmchu" title="twitter: @jonmchu" rel="external">Jon Chu</a> talked about how access to free online video accelerates innovation. Chu used the example of kids who learned dance moves by watching videos of other dancers, &ldquo;Kids in Japan are taking moves from a YouTube video created in Detroit, building on it within days and releasing a new video, while teenagers in California are taking the Japanese video and remixing it to create a whole new dance style in itself. This is happening every day. And from these bedrooms and living rooms and garages with cheap webcams come the world’s great dancers of tomorrow.&rdquo;</p>
<div id="app-me-up" class="yellow" style="margin-bottom:1em">
<h2 class="block-yellow"><a href="#app-me-up" title="#app-me-up">App me up.</a></h2>
<blockquote id="steve-klein" class="yellow"><p id="mobile-trends"><b>&ldquo;</b>Mobile is no longer that thing you need to start thinking about in the next few months. It&#8217;s that thing you needed to be taking seriously yesterday. The iPhone is doing well and is very strongly <a href="http://www.engadget.com/apple/verizon-iphone/" title="Klein said this on Dec. 30, 2010. The rumors are now a reality. iPhones will be avail. for Verizon starting Feb. 10.">rumored*</a> to be launching on Verizon shortly. Android sales are absolutely booming. If you&#8217;re not doing something about mobile, you&#8217;re doing it wrong. There is so much good music out there—if you won&#8217;t go where fans are, they won&#8217;t think twice about dropping you for that other band that will.<b>&rdquo;</b> –<a href="http://twitter.com/stevenklein" title="twitter: @stevenklein" rel="external">Steve Klein</a>, <a href="http://virtualmusic.tv/2010/06/sound-around/" title="Sound Around: 2 Bros, 1 Mission.">Sound Around</a> founder, now w/ <a href="http://www.reverbnation.com" title="reverbnation.com">ReverbNation</a>.</p>
</blockquote>
</div>
<h2 id="live-is-unique"><a href="#live-is-unique" title="#live-is-unique"><i>Live</i> is unique.</a></h2>
<p id="experience-vs-product">Seeing a live show is an experience—it&#8217;s not a product, but that&#8217;s not to say that it can&#8217;t be captured on one. Ask <a href="http://aderra.net" title="aderra.net" rel="external">Aderra</a>, a company who &#8220;records live concerts to flash drives and MicroSD wristbands which are available to the audience immediately after the performance.&#8221; Their USB drives can also be used to access exclusive content on the web. It&#8217;s important to realize that <i>experiences</i> have more intrinsic value than <i>products</i>.</p>
<div id="earshare" class="yellow" style="margin-bottom:1em">
<h2 class="block-yellow"><a href="#earshare" title="#earshare">Earshare.</a></h2>
<blockquote id="greg-nisbet" class="yellow"><p><b>&ldquo;</b>As an artist, what makes getting your music on radio (internet or terrestrial) or in a commercial so great is the repetition—great songs worm their way into consciousness and allow listeners to discover (or re-discover) tracks or artists without actually seeking them out. Environments and platforms that encourage and properly distribute this repetition cycle will be the ones that find success, by enabling the most great music to find the greatest number of appreciative ears.<b>&rdquo;</b> –<a href="http://twitter.com/Mediazoic" title="twitter: Mediazoic" rel="external">Greg Nisbet</a>, Founder, <a href="http://mediazoic.com" title="mediazoic.com" rel="external">Mediazoic</a>.</p>
</blockquote>
</div>
<h2 id="cut-the-intro"><a href="#cut-the-intro" title="#cut-the-intro">Cut the intro.</a></h2>
<p id="time-lessons">Get right to the hook. Two <i>time</i> lessons in 2010 were <i>seconds</i> and <i>clicks</i>. At <a href="http://virtualmusic.tv/2010/07/nms-nyc-photos/" title="view photoset">NMS NYC 2010</a>, Jay Frank (@<a href="http://twitter.com/futurehitdna" title="twitter: @futurehitdna" rel="external">futurehitdna</a>) <a href="http://virtualmusic.tv/2010/07/nms_you-have-10-seconds/" title="read the article » You Have 10 Seconds">said</a> that artists have, &#8220;10 seconds to engage someone—to impress them.&#8221; He <a href="http://virtualmusic.tv/2010/07/nms_count-clicks-to-content/" title="read the article » Count Clicks To Content">said</a> to &#8220;clicks to content,&#8221; because the more clicks it takes, the more it&#8217;s bye-bye attention span. In a way this explains the addiction to YouTube, whose videos are one mere click beyond Google search results. &#8220;Anything more than two clicks and you&#8217;re missing out on the majority. <a href="http://virtualmusic.tv/2010/07/nms_count-clicks-to-content/" title="read the article">&#8230;</a> Impress them fast.&#8221; <i>If you&#8217;ve made it this far into the post, you&#8217;re a champion, and deserve a video for the rest of the ride.</i></p>
<div id="swoon-video" class="video"><object width="640" height="324"><param name="movie" value="http://www.vevo.com/VideoPlayer/Embedded?videoId=GB1201000052&#038;playlist=false&#038;autoplay=0&#038;playerId=62FF0A5C-0D9E-4AC1-AF04-1D9E97EE3961&#038;playerType=embedded&#038;env=0"></param><param name="bgcolor" value="#000000"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.vevo.com/VideoPlayer/Embedded?videoId=GB1201000052&#038;playlist=false&#038;autoplay=0&#038;playerId=62FF0A5C-0D9E-4AC1-AF04-1D9E97EE3961&#038;playerType=embedded&#038;env=0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="640" height="324" bgcolor="#000000"></embed></object></div>
<div id="inequalities" class="neonpink" style="padding-left:5px;margin-bottom:1em">
<h3 class="neonpink h2" style="margin-top:10px"><a href="#inequalities" title="#inequalities"><span class="np-reverse">I n e q u a</span> l i t i e s</a></h3>
<ul class="s150 neonpink" style="line-height:150%;padding-bottom:0;margin-bottom:5px">
<li style="padding-left:50px"><a href="http://virtualmusic.tv/2010/04/an-infinite-freeway-for-music-business/" title="read the article » An Infinite Freeway For Music Business?"><span class="np-reverse">convenience</span> &gt; price</a></li>
<li style="padding-left:150px"><a href="http://virtualmusic.tv/2010/08/music-blogs-taste-or-waste/" title="read the article » Music Blogs: Taste or Waste?"><span class="np-reverse">curation</span> &gt; criticism</a></li>
<li style="padding-left:250px;"><a href="http://virtualmusic.tv/2010/07/videosong/" title="read the article » VideoSong Schooled The Video Star"><span class="np-reverse">video</span> &gt; audio</li>
</ul>
</div>
<h2 id="api-breakout"><a href="#api-breakout" title="#api-breakout">API breakout.</a></h2>
<p>Expect to see more mashups based on music <abbr title="Application Programming Interface">API</abbr>s. Most notable IMO are mashups built on APIs from <a href="http://the.echonest.com" title="the.echonest.com" rel="external">The Echo Nest</a> and from <a href="http://soundcloud.com" title="soundcloud.com" rel="external">SoundCloud</a>. The Echo Nest is a data-driven startup that launched in 2008. Its platform is in use on <a href="http://www.mtvmusicmeter.com" title="mtvmusicmeter.com" rel="external">MTV Music Meter</a>, <a href="http://mog.com" title="mog.com" rel="external">MOG All Access</a>, <a href="http://www.indabamusic.com" title="indabamusic.com" rel="external">Indaba Music</a>, <a href="http://www.bandsintown.com" title="bandsintown.com" rel="external">Bandintown</a>, <a href="http://ex.fm" title="ex.fm" rel="external">exfm</a>, and <a href="http://the.echonest.com/platform/showcase/" title="view showcase" rel="external">more</a>. Based on data from <a href="http://compete.com" title="compete.com" rel="external">Compete</a>, web visits to SoundCloud were up 850% in 2010. A number of <a href="http://soundcloud.com/apps" title="soundcloud.com/apps" rel="external">apps</a>—many mobile ones—support integration with SoundCloud. Keep <a href="http://grooveshark.com" title="grooveshark.com" rel="external">Grooveshark</a> on the radar, their web visits were up 235% based on Compete, and unofficial Grooveshark API documentation is available on <a href="http://apishark.com" title="developer link: Grooveshark – note: unofficial – see both apishark.com and developers.grooveshark.com" rel="external">APIshark</a>. The Grooveshark library is also accessible through the <a href="http://tinysong.com/api" title="developer link: Tinysong - note: accesses the Grooveshark library" rel="external">Tinysong API</a>. Spotify too has potential for a mashup explosion. See the API list: <a href="http://virtualmusic.tv/2011/01/30-music-apis/" rel="prev" title="30 Music APIs: list includes developer links">30 Music APIs</a>.</p>
<div id="be-bulletproof" class="neonpink" style="margin-bottom:1em">
<h2 class="block-pink"><a href="#be-bulletproof" title="#be-bulletproof">Be bulletproof.</a></h2>
<blockquote id="martin-atkins" class="neonpink"><p><b>&ldquo;</b>I want a bass player who can fix the van. I want a keyboard player who can screenprint some shirts. I want a drummer who can shoot some video, throw it into iMovie, and put a YouTube thing together—second largest search engine now—and fuckin&#8217; sell some more tickets. I want a lead singer who can shag the world.<b>&rdquo;</b> –<a href="http://twitter.com/marteeeen" title="twitter: @marteeeen" rel="external">Martin Atkins</a> at <a href="http://virtualmusic.tv/2010/07/nms-nyc-photos/" title="view photos and info" rel="external">NMS NYC 2010</a>.</p>
</blockquote>
</div>
<h2 id="mystery-tour"><a href="#mystery-tour" title="#mystery-tour">Mystery tour.</a></h2>
<p id="ticketing-services">There are several events/ticketing services out there beyond Ticketmaster/Live Nation, such as <a href="http://eventful.com" title="eventful.com" rel="external">Eventful</a>, <a href="http://www.songkick.com" title="songkick.com" rel="external">Songkick</a>, <a href="http://www.ticketfly.com" title="ticketfly.com" rel="external">Ticketfly</a>, and <a href="http://www.livemusicmachine.com" title="livemusicmachine.com" rel="external">Live Music Machine</a>. Ticketing is mysterious and because of that I think less music startups have gone in its direction. But live music is really what music is all about, and I think we&#8217;re going to see a lot more action in this space, especially when more people have smartphones and are using location-based apps. But the question I&#8217;m asking about ticketing is, &#8216;what could possibly stop Facebook from wiping away the entire online ticketing industry with an official ticketing service within Facebook Events?&#8217;</p>
<div id="one-day" class="blue" style="margin-bottom:1em">
<h2 class="block-blue"><a href="#one-day" title="#one-day">One day&#8230;</a></h2>
<blockquote id="kylin-bylin" class="blue" cite="http://www.musicthinktank.com/blog/the-day-spotify-changed-the-world.html"><p><b>&ldquo;</b>Facebook will have a killer music section. Why? It’s simple. Time spent on site. Music is the best way to increase the amount of time that users spend on Facebook. When Mark Zuckerberg talks about reforming the content industries in five years, this is what he means. Music is vital to making people stay on Facebook longer. This is why 30 to 90 second song previews in Facebook apps aren&#8217;t enough. <b>&rdquo;</b> –<a href="http://twitter.com/kbylin" title="twitter: @kbylin" rel="external">Kyle Bylin</a>, Editor, <a href="http://hypebot.com" title="hypebot.com" rel="external">Hypebot</a>/<a href="http://www.musicthinktank.com" title="musicthinktank.com" rel="external">MTT</a>, in <a href="http://www.musicthinktank.com/blog/the-day-spotify-changed-the-world.html" title="The Day Spotify Changed The World | Music Think Tank | 2011-01-03" rel="external">this article</a></p>
</blockquote>
</div>
<h2 id="brainmelt"><a href="#brainmelt" title="#brainmelt">Brainmelt.</a></h2>
<p id="music-licensing">I&#8217;d like to write about licensing, but it&#8217;s just so boring and complicated, still, in 2011, and this article is already way to long for the YouTube Generation. I do think something about the licensing needs to change, especially in the U.S. where &#8220;WTF is <a href="http://www.soundexchange.com" title="soundexchange.com" rel="external">SoundExchange</a>?&#8221; is the typical reaction, and many musicians believe that receiving payouts from rights organizations is a straight-up myth—it&#8217;s not, but setting it up may melt your brain. For now what I think is worth knowing is that the majority of money that SoundExchange pays out comes from <a href="http://www.pandora.com" title="pandora.com" rel="external">Pandora</a>. So if you&#8217;re on Pandora, then you definitely want to be registered with SoundExchange. If you&#8217;re asking &#8220;how do I get on Pandora?&#8221; then <a href="http://blog.pandora.com/faq/contents/31.html" title="blog.pandora.com/faq/contents/31.html" rel="external">read this</a>. <i>First, push to the end of this article. You made it this far. I promise you it&#8217;s worth it.</i></p>
<div id="mindshare" class="blue" style="margin-bottom:1em">
<h2 class="block-blue"><a href="#mindshare" title="#mindshare">Mindshare.</a></h2>
<blockquote id="ian-rogers" class="blue" cite="http://www.youtube.com/watch?v=DENusPbCi2M"><p><b>&ldquo;</b>I&#8217;m not going to lie. It&#8217;s not easy. It&#8217;s hard to make money, and to get people to really cough up money for music at this point. They have a lot of things they can spend their—not just their money on—but their <i>attention</i> on. So you really have to do something that stands out above everybody else. No one&#8217;s going to settle for a mediocre experience anymore.<b>&rdquo;</b> –<a href="http://twitter.com/iancr" title="twitter: @iancr" rel="external">Ian Rogers</a>, CEO, <a href="http://www.topspinmedia.com" title="topspinmedia.com" rel="external">Topspin Media</a>, in <a href="http://www.youtube.com/watch?v=DENusPbCi2M" title="@11:30 minute mark in the interview: Ian Rogers at SF MusicTech on 2010-12-04 with BAMM.tv Executive Director Chris Hansen." rel="external">this video</a>.</p>
</blockquote>
</div>
<h2 id="born-free"><a href="#born-free" title="#born-free">Born free.</a></h2>
<p id="art-on-the-web">If you asked Austin Powers what he thought about the internet, I know <i>exactly</i> what he would say..: &#8220;it&#8217;s freedom, baby, yeah!&#8221; His nemesis, Dr. Evil, would be saying &#8220;throw me a frickin&#8217; bone here!&#8221; Who would you rather be? Free is the nature of the internet and what makes it such an advance. If you&#8217;re not embracing that free spirit, then you&#8217;re in the wrong industry. It&#8217;s like the accelerated innovation I mentioned at the start of this rap. Everyone is building on each other&#8217;s work. It&#8217;s human nature. Pablo Picasso would tell you that &#8220;good artists copy—great artists steal.&#8221; Picasso didn&#8217;t become famous by making a few great paintings. He became famous by making <i>thousands</i> of them. He only sold the ones that he needed to, keeping the rest in his possession, and nowadays I can&#8217;t help but wonder if he&#8217;d be getting them on bits. Really it comes down to <i>more</i> than creating fresh music, but being innovative on every front, and living it. That, my friends, is art. // @<a href="http://twitter.com/ryanve" title="Follow the author @ryanve on Twitter" rel="me">ryanve</a></p>
]]></content:encoded>
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		<title>3 iPhone App Creation Platforms For Musicians</title>
		<link>http://virtualmusic.tv/2009/11/3-iphone-app-creation-platforms-for-musicians/</link>
		<comments>http://virtualmusic.tv/2009/11/3-iphone-app-creation-platforms-for-musicians/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 21:11:06 +0000</pubDate>
		<dc:creator>Ryan Van Etten</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Music Flux]]></category>
		<category><![CDATA[Popular]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[app review]]></category>
		<category><![CDATA[app services]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[bands]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[framework]]></category>
		<category><![CDATA[geotagging]]></category>
		<category><![CDATA[iLike]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[IODA]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Kyte]]></category>
		<category><![CDATA[localized]]></category>
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		<category><![CDATA[media]]></category>
		<category><![CDATA[MixMatchMusic]]></category>
		<category><![CDATA[MobBase]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile music]]></category>
		<category><![CDATA[Mobile Roadie]]></category>
		<category><![CDATA[mobility]]></category>
		<category><![CDATA[musicians]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Nokia]]></category>
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		<guid isPermaLink="false">http://virtualmusic.tv/?p=2752</guid>
		<description><![CDATA[Enter the mobile music frontier—the age of the app is here—and you don’t need to be a developer to create your own iPhone app anymore. Here are <del>three</del> four platforms that enable artists to build their own custom mobile applications.]]></description>
			<content:encoded><![CDATA[<p id="mobile-music" class="intro">Enter the mobile music frontier—the age of the app is here—and you don&#8217;t need to be a developer to create your own iPhone app anymore. Here are <del>three</del> four platforms that enable artists to build their own custom mobile applications.</p>
<div id="ilike" class="border reverse clear">
<h2 class="image logo"><a href="http://www.ilike.com/" title="iLike" rel="external"><img src="http://img.virtualmusic.tv/logo/ilike-45.png" width="100" height="45" alt="iLike" /></a></h2>
<p><a href="http://www.ilike.com/" title="iLike" rel="external">iLike</a> artists can create an iPhone app through their iLike artist account. This looks like the the easiest, most basic, and inexpensive of the three options. Your app automatically integrates with the media content in your iLike artist profile. Currently it&#8217;ll cost you a one-time $195 to activate your app. You can choose to make your app free with the clause that iLike may place ads in it, or you can sell your app in a 50/50 split with iLike. View <a href="http://www.ilike.com/manage?r=iPhone" title="iLike will build an iPhone/iPod app for your band!" rel="external">details and video demo</a>.</p>
</div>
<div id="mobile-roadie" class="border reverse">
<h2 class="image logo"><a href="http://www.mobileroadie.com/" title="Mobile Roadie" rel="external"><img src="http://img.virtualmusic.tv/logo/mobile_roadie-32.png" width="300" height="32" alt="Mobile Roadie" /></a></h2>
<p><a href="http://www.mobileroadie.com/" title="Mobile Roadie" rel="external">Mobile Roadie</a> is a flexible service geared for musician iPhone app creation. Their app features are interactive and viral. They include deep social network integration with YouTube, Facebook, Twitter, and Flickr. Fans have the ability to stream content, comment, upload photos, and purchase tickets and merchandise through the app. A band can sync their updates with their RSS feeds and social-network accounts, or they can update them through Mobile Roadie&#8217;s content management system. Their current basic pricing for musicians is $499 set-up + $29/month (covers the first 1,000 installs of the app each month—subsequent installs cost 1 cent each). Extras include &#8220;push notification&#8221; which uses geotagging to target fans in a specific region. If you opt for Mobile Roadie then please use our 10% discount referrer code <strong>virtual</strong> or this <a href="https://www.mobileroadie.com/home/sign-up-online/virtual" title="Mobile Roadie » Sign-Up" rel="external">sign-up</a> link. Watch <a href="http://vimeo.com/7035085" title="Mobile Roadie Promo Video on Vimeo" rel="external">video demo</a>. View apps created with Mobile Roadie in the <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=307989417" title="iTunes » Applications » Mobile Roadie" rel="nofollow">App Store</a>.</p>
</div>
<div id="kyte" class="border reverse">
<h2 class="image logo"><a href="http://www.kyte.com/" title="Kyte" rel="external"><img src="http://img.virtualmusic.tv/logo/kyte-50.png" width="92" height="50" alt="Kyte" /></a></h2>
<p><a href="http://www.kyte.com/" title="Kyte" rel="external">Kyte</a> is an online and mobile video platform providing on-demand content delivery and feature-rich application development for iPhone, Blackberry, Android, and Nokia devices. Their <a href="http://www.kyte.com/platform/pg/kyte_mobile_app_frameworks" title="Kyte Mobile App Frameworks" rel="external">mobile app frameworks</a> page details the key features, add-on modules, customizations, and monetization possibilities of their apps. The modules include RSS, Twitter, multimedia chat, content streaming, downloads, comments/ratings, fan media uploads, events, location-aware services, games, fan club sign-ups, and mCommerce. Kyte no doubt offers an immense customizable feature set and it is presumably more expensive than the aforementioned alternatives. You have to inquire for exact pricing, but I believe that they charge on a monthly basis for their service at different levels based on features and usage. Update—I received an email response from Kyte with the following details: Kyte iPhone Applications are available as an add-on component to the Kyte Platform and cost an additional monthly fee of $600 per app. The Kyte Platform <a href="http://www.kyte.com/platform/pg/platform_editions" title="[Email Excerpt] Kyte Premium ranges between $500 and $1000 per month (plus set up fee), depending on the bandwidth and storage plan [and] Kyte Professional begins in the low thousands of dollars a month and scales from there depending on your needs." rel="external">tiers</a> start at $500/month (plus set-up) and go up into the thousands. Kyte is a power solution for musicians with a massive fanbase.</p>
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<p>Did I mention that these services handle the submission process to the Apple iTunes Store for you? Please share how you&#8217;re using these for your band etc. Plus, what other platforms am I missing? Update: we were informed about a new 4th platform via the comment section below. Here&#8217;s the 411:</p>
<div id="mobbase" class="border reverse">
<h2 class="image logo"><a href="http://www.mobbase.com/" title="MobBase" rel="external"><img src="http://img.virtualmusic.tv/logo/mobbase-65b.png" width="177" height="65" alt="MobBase" /></a></h2>
<p><a href="http://www.mobbase.com/" title="MobBase" rel="external">MobBase</a> is an iPhone app creation platform designed for musicians and brought to you by the collaborative remix community <a href="http://www.mixmatchmusic.com/" title="MixMatchMusic" rel="external">MixMatchMusic</a>. MobBase launched today and its options enabling musicians to connect with their mobile mob include streaming audio, RSS, Twitter integration, videos via YouTube, photo albums via Picasa, artist info, events, ticketing, and merch. It looks affordable too—their current pricing for free apps is $20 set-up + $15/month (covers the first 500 installs each month—an additional 1,000 installs costs an extra $5). For paid apps, the set-up fee is the same, the monthly rate starts at $20/month, and you keep all the revenue from the sales. Digital distribution company <a href="http://www.iodalliance.com/" title="ioda: independent online distribution alliance" rel="nofollow">IODA</a> has partnered with MobBase as the app solution for its artists and labels. More detailed coverage is at <a href="http://www.readwriteweb.com/readwritestart/2009/11/mobbase-iphone-app-maker.php" title="MobBase: Drag and Drop iPhone App Maker for Bands" rel="external">RWW</a>. View apps created with MobBase in the <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=329142367" title="iTunes » Applications » MobBase" rel="nofollow">App Store</a>.</p>
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<p class="related">Update 2: More app services for musicians have hit the scene—see <a href="http://virtualmusic.tv/tag/app-services/" rel="tag" title="tag: app services">app services</a>.</p>
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