You Have 10 Seconds
10 seconds to engage someone. 10 seconds to impress them. In his research for Futurehit.DNA, Jay Frank discovered an impressive trend: Shorter song intros lead to better sales. “2/3 of bestselling songs have an intro that’s less than 7 seconds.” The average intro length for Top 25 songs is 6.6 seconds. “You really have 10 seconds to engage people.”
Sound Around: 2 Bros, 1 Mission.
The story of the new mobile music startup, Sound Around, starts in 2009, in a little place called Raleigh, North Carolina, where brothers Scott and Steve Klein had been brainstorming tech startup ideas. Both were students at NC State, but with opposite majors—nearly yin and yang. Add entrepreneurial DNA, and they’re Pinky and The Brain.
10 Engineering Rules Applied To DIY Business
When it comes to problem solving, engineers are fearless because they follow these rules. 1. K.I.S.S. Keep it simple, stupid! Forget the frills and the cheap thrills. Focus on the heart of the matter. 2. Identify. 3. Reduce. 4. Learn. 5. Design. 6. Source. 7. Optimize. 8. Test. 9. Iterate. 10. Amplify.
iTunes Is The 7-Eleven of Media
Mac computers rock, but I’m no apple addict. When I talk on my iPhone 3G I feel like my head is melting, and even though iTunes launches every time I sync, I’ve never purchased music on iTunes. (I have downloaded apps.) The bottom line of this microwavable disclaimer is that I’m not your average music consumer. Apple continues to create a major dependence on iTunes through their mobile products, and I don’t think that anything is going to “kill” iTunes without a war. iTunes is the 7-Eleven of media—
An Infinite Freeway For Music Business?
On the road of sound, there are players, and there are consumessengers. Due to the increase in communication mediums, consumers—the fans—are spreading the message now more than ever. Hence, the consumessenger has emerged. These modern fans are still fueled by the music, but what we’ve seen is a shift to an era where musicians are the engine, and their fans are the only fuel that matters. Gassing up your car isn’t free, but hybrid music fuel can be.
![Music Business Driven by Data [Infographic]](http://img.virtualmusic.tv/thumbs/music-business-driven-by-data-150.png)
Music Business Driven by Data [Infographic]
In today’s fluxing music economy of freeconomics, ubiquitousness, and abundance, musicians are leveraging data and metrics tools to drive their careers. What answers can digital data deliver for musicians? Who… What… When… Where… Why… How…
