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	<title>VirtualMusic.tvcollaboration</title>
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	<link>http://virtualmusic.tv</link>
	<description>Tech-driven music culture. Media trends. Ideas.</description>
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		<title>Collaborative Consumption&#8230;P2P Cars&#8230;Access.</title>
		<link>http://virtualmusic.tv/2010/06/collaborative-consumption/</link>
		<comments>http://virtualmusic.tv/2010/06/collaborative-consumption/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 04:10:14 +0000</pubDate>
		<dc:creator>Ryan Van Etten</dc:creator>
				<category><![CDATA[Infoculture]]></category>
		<category><![CDATA[Transit]]></category>
		<category><![CDATA[21C]]></category>
		<category><![CDATA[access vs. ownership]]></category>
		<category><![CDATA[behavior]]></category>
		<category><![CDATA[car sharing]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[collaborative consumption]]></category>
		<category><![CDATA[collaborative lifestyle]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[consumption]]></category>
		<category><![CDATA[digital natives]]></category>
		<category><![CDATA[digital sharing]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[global trends]]></category>
		<category><![CDATA[hyper-consumption]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[p2p]]></category>
		<category><![CDATA[product renting]]></category>
		<category><![CDATA[Rachel Botsman]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[redistribution markets]]></category>
		<category><![CDATA[sharing]]></category>
		<category><![CDATA[swap trading]]></category>
		<category><![CDATA[swaptree]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[TEDxSydney]]></category>
		<category><![CDATA[transportation]]></category>
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		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://virtualmusic.tv/?p=12426</guid>
		<description><![CDATA[Rachel Botsman points out four drivers that are causing a fundamental global shift away from 20th century <i>hyper-consumption</i> (ownership) towards 21st century <i>collaborative consumption</i> (access). Sharing is "second nature" to digital natives—and it's not just about files.]]></description>
			<content:encoded><![CDATA[<p id="global-shift" class="intro long">Big ideas from down under: <a href="http://twitter.com/rachelbotsman" rel="external" title="twitter.com/rachelbotsman">Rachel Botsman</a> points out four drivers that are causing a fundamental global shift away from 20th century <i>hyper-consumption</i> (ownership) towards 21st century <i>collaborative consumption</i> (access). Sharing is &#8220;second nature&#8221; to digital natives—and it&#8217;s not just about files.</p>
<p id="collaborative-consumption-ted-talk" class="video"><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/zpv6aGTcCl8&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/zpv6aGTcCl8&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></p>
<blockquote id="collaborative-consumption-definition" class="indent"><p>Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities. (<a href="http://collaborativeconsumption.com/the-movement/" rel="external" title="collaborativeconsumption.com/the-movement/" class="citation">collaborativeconsumption.com</a>)</p></blockquote>
<p id="time-2-min" class="long">Short on time? Here&#8217;s the ultra-hip 2-min version:</p>
<p id="collaborative-consumption-groundswell" class="video"><object width="640" height="360"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=11924774&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff0179&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=11924774&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ff0179&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="640" height="360"></embed></object></p>
]]></content:encoded>
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		<item>
		<title>Gaming For A Better Real World</title>
		<link>http://virtualmusic.tv/2010/04/gaming-real-world/</link>
		<comments>http://virtualmusic.tv/2010/04/gaming-real-world/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 20:30:59 +0000</pubDate>
		<dc:creator>Ryan Van Etten</dc:creator>
				<category><![CDATA[Activism]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Infoculture]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[counterculture]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[game design]]></category>
		<category><![CDATA[gaming culture]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Jane McGonigal]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[MMO]]></category>
		<category><![CDATA[MMORPG]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[problem-solving]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[social intelligence]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[urgent evoke]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[videogame]]></category>
		<category><![CDATA[virtual worlds]]></category>
		<category><![CDATA[WoW]]></category>

		<guid isPermaLink="false">http://virtualmusic.tv/?p=8733</guid>
		<description><![CDATA[Game designer/researcher Jane McGonigal asserts that collaborative videogames are the key to solving our real-world problems. In the video <a href="http://virtualmusic.tv/2010/04/gaming-real-world/" title="Watch Video/Full Article Link">here</a>, she outlines why she considers World of Warcraft to be an “ideal collaborative problem-solving environment.” She discusses four key factors in gaming culture that give gamers an edge at problem-solving—urgent optimism, social fabric, blissful productivity, and epic meaning.]]></description>
			<content:encoded><![CDATA[<p id="jane-mcgonigal" class="intro"><span class="lead">Game designer/researcher <a class="neon" href="http://www.avantgame.com" rel="external" title="avantgame.com">Jane McGonigal</a> asserts that collaborative videogames are the key to solving our real-world problems. In the video below, she outlines why she considers World of Warcraft to be an &#8220;ideal collaborative problem-solving environment.&#8221;</span> She discusses four key factors in gaming culture that give gamers an edge at problem-solving—urgent optimism, social fabric, blissful productivity, and epic meaning. An underlying theme throughout the talk is motivation, and McGonigal&#8217;s research squares off soundly with Daniel Pink&#8217;s <a class="neon" href="http://virtualmusic.tv/2009/11/musicians-money-is-not-motivation/" title="Musicians—Money Is Not Motivation">theories on motivation</a>—namely the importance of mastery and purpose—and also with Will Wright, who <a href="http://www.wired.com/wired/archive/14.04/wright.html" rel="external" class="neon citation" title="Dream Machines | Wired">in 2006 wrote</a> that &#8220;the gamers&#8217; mindset—the fact that they are learning in a totally new way—means they&#8217;ll treat the world as a place for creation, not consumption.&#8221;</p>
<p><object id="gaming-can-make-a-better-world" width="640" height="385"><param name="movie" value="http://www.youtube.com/v/dE1DuBesGYM&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/dE1DuBesGYM&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385" wmode="transparent"></embed></object></p>
<div id="excerpts" class="yellow clear quotes">
<h3 class="neon" style="padding:0 0 10px;margin:0;font-size:125%"><a class="citation" href="http://www.youtube.com/watch?v=dE1DuBesGYM" title="Jane McGonigal: Gaming can make a better world" rel="external">Excerpts From Jane McGonigal&#8217;s TED Talk<br />3/17/10 Gaming can make a better world</a></h3>
<blockquote id="gaming-vs-reality" class="yellow"><p><span class="time-marker i">3:30:</span> This is a problem that a lot of gamers have: We feel that we are not as good in reality as we are in games. And I don&#8217;t mean just good as in successful—although that&#8217;s part of it. We do achieve more in game worlds. But I also mean <i>good</i> as in motivated to do something that matters—inspired to collaborate and cooperate. When we&#8217;re in game worlds, I believe that many of us become the best version of ourselves, the most likely to help at a moment&#8217;s notice, the most likely to stick with a problem as long as in takes, to get up after failure, and try again.</p></blockquote>
<blockquote id="urgent-optimism-and-social-fabric" class="yellow"><p><span class="time-marker i">9:00:</span> Urgent optimism is desire to act immediately to tackle an obstacle <i>combined</i> with the belief that we have a reasonable hope of success. Gamers <i>always</i> believe that an epic win is possible, and that it&#8217;s always worth trying, and trying now—gamers <i>don&#8217;t</i> sit around. Gamers are virtuosos at weaving a tight social fabric. There&#8217;s a lot of interesting research that shows that we <i>like</i> people better after we play a game with them—even if they&#8217;ve beaten us badly. The reason is that it takes a lot of trust to play a game with someone.</p></blockquote>
</div>
<div id="urgent-evoke" class="photo_image" style="padding:10px 0;margin-top:20px;background:#ddd">
<p style="width:589px;margin:0 auto" class="image"><a href="http://www.flickr.com/photos/avantgame/4267491786/" title="URGENT EVOKE by Avant Game, on Flickr"><img src="http://farm3.static.flickr.com/2749/4267491786_fd4099ce0b_o.jpg" width="589" height="900" alt="URGENT EVOKE" /></a></p>
<p style="width:589px;margin:0 auto" class="caption wp-caption"><span class="ingDesc">McGonigal&#8217;s recent videogame design: <a href="http://www.urgentevoke.com/" rel="external" title="official site"><i>Urgent Evoke</i></a>—a crash course in changing the world.<br /><i>Image: flickr/<a href="http://www.flickr.com/photos/avantgame/4267491786/" rel="external cc:attributionURL" title="Flickr photo link">avantgame</a></i></span></p>
</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Imagination In The Virtual Education World: VWBPE 2010</title>
		<link>http://virtualmusic.tv/2010/03/imagination-vwbpe-2010/</link>
		<comments>http://virtualmusic.tv/2010/03/imagination-vwbpe-2010/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 17:25:32 +0000</pubDate>
		<dc:creator>Ryan Van Etten</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Infoculture]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[SL Events]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[HARP]]></category>
		<category><![CDATA[imagination]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[specialization]]></category>
		<category><![CDATA[teaching]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[virtual worlds]]></category>
		<category><![CDATA[VWBPE]]></category>

		<guid isPermaLink="false">http://virtualmusic.tv/?p=7651</guid>
		<description><![CDATA[This year's <a href="http://www.vwbpe.org" rel="external"><i>Virtual Worlds Best Practices in Education</i></a> conference aims to focus on imagination. Themed <i>Imagination Around the World</i>, this free virtual event takes place in <a href="http://secondlife.com" rel="external">Second Life</a> on March 12–13. Second Life is growing as a venue for education at multiple grade levels.]]></description>
			<content:encoded><![CDATA[<p id="vwbpe-logo" class="right image logo"><img src="http://img.virtualmusic.tv/logo/vwbpe-150.png" height="150" width="150" alt="VWBPE Logo" /></p>
<p id="vwbpe-2010" class="intro">This year&#8217;s <a href="http://www.vwbpe.org" rel="external"><i>Virtual Worlds Best Practices in Education</i></a> conference aims to focus on imagination. Themed <i>Imagination Around the World</i>, this free virtual event takes place in <a href="http://secondlife.com" rel="external">Second Life</a> on March 12–13. Second Life is growing as a venue for education at multiple grade levels. According to <a href="http://blog.nielsen.com/nielsenwire/nielsen-news/world-of-warcraft-playstation-2-most-played-in-april-2009/" rel="external">Nielsen</a>, Second Life is the second most popular PC game worldwide (behind World of Warcraft). Imagination is sometimes neglected in traditional education settings, but is actually IMO the most important area to develop. Without imagination and creativity what are we? The VWBPE 2010 committee wants to highlight the importance of stimulating the imagination as a means of &#8220;<a href="https://blogs.secondlife.com/community/learninginworld/blog/2010/02/18/virtual-worlds-best-practices-in-education-conference--march-12-13" rel="external">sharing knowledge</a>.&#8221; Education in virtual worlds relies heavily on collaboration and communication, but would you say that it is more collaborative than traditional education? I guess the answer is, &#8220;it depends.&#8221;</p>
<div id="harvard-harp-video" class="photo-image">
<p class="video reverse-image"><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="640" height="392"><param name="movie" value="http://api.treet.tv/ttvplayer/release/ttvplayer-generic.swf"></param><param name="allowfullscreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="config=http%3A//api.treet.tv/ttvplayer/api%3Fop%3Dpcfg%26v%3Dbpe2009_harp_28mar09"></param><embed type="application/x-shockwave-flash" width="640" height="392" src="http://api.treet.tv/ttvplayer/release/ttvplayer-generic.swf" allowfullscreen="true" allowscriptaccess="always" flashvars="config=http%3A//api.treet.tv/ttvplayer/api%3Fop%3Dpcfg%26v%3Dbpe2009_harp_28mar09" wmode="transparent"></embed></object></p>
<p class="caption wp-caption"><span class="imgDesc">VWBPE 2009 talk on the U.S. Department of Education&#8217;s <a href="http://isites.harvard.edu/icb/icb.do?keyword=harp" rel="external">Handheld Augmented Reality Project</a> (HARP). The project is geared towards engaging middle school students in collaborative learning games. In the video O&#8217;Shea differentiates augmented reality as a merging between physical reality and virtual reality.</span></p>
</div>
<p id="specialization">In general I think that smart people will find ways to educate themselves. I&#8217;d like to see learning environments that give students the opportunity to specialize at younger ages. In other words I think it would be beneficial to gear high-school and even some middle-school students towards the subject areas where they excel rather than forcing everyone study every subject (even when they&#8217;re just not built for it). Each student might not be as well-rounded but as whole each generation still would be. There&#8217;d be more positive engagement and less dropouts. Virtual worlds may be a great resource for accomplishing this because of their ability to open the imagination and at the same time foster communication among like minds across the globe. Thoughts? Anyone planning on attending the conference?</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Social Rocks. Mobility Rolls. Music Trends 2009–2010.</title>
		<link>http://virtualmusic.tv/2009/12/social-rocks-mobility-rolls-music-trends-2009-2010/</link>
		<comments>http://virtualmusic.tv/2009/12/social-rocks-mobility-rolls-music-trends-2009-2010/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 00:12:54 +0000</pubDate>
		<dc:creator>Ryan Van Etten</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Editorial]]></category>
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		<guid isPermaLink="false">http://virtualmusic.tv/?p=4054</guid>
		<description><![CDATA[Pandora is blowing music consumption off the grid. Myriad digital choices are sending audio junkies into sensory overload—music wants to be everywhere. The stage is lit—music has always been social, and the web continues to make it even more so. Communication is on the rise.]]></description>
			<content:encoded><![CDATA[<p class="super intro">Pandora is blowing music consumption off the grid. Myriad digital choices are sending audio junkies into sensory overload&#0151;music wants to be everywhere.</p>
<h1 id="social-rocks" class="border reverse">Social Rocks.</h1>
<p id="social-music">The stage is lit—music has always been social, and the web continues to make it even more so. Communication is on the rise. People want to share and &#8220;<a href="http://sharethis.com/blog/2009/12/16/the-value-of-sharing-social-engagement/">everyone who shares is an influencer</a>.&#8221; Music discovery is powered by your friends and by recommendation engines—the technology is only getting smarter, and, in their case, everyone who listens is an influencer. Web apps like <a href="http://blip.fm" title="Blip.fm" rel="external">Blip.fm</a> and <a href="http://twisten.fm" title="Twisten.fm" rel="external">Twisten.fm</a> rely nearly entirely on friend-powered playlists and realtime recommendations. Music streamers crave sharing, simplicity, and depths of controls for customizing their listening experiences.</p>
<p class="image flickr"><a href="http://www.flickr.com/photos/12609729@N07/4177533865/" title="Bloodred Erik Unedited by Luminis Kanto, on Flickr"><img src="http://img.virtualmusic.tv/flickr/bloodred-erik-unedited-by-luminis-kanto.jpg" width="640" height="391" alt="Bloodred Erik Unedited" /></a></p>
<p class="watermark" xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/12609729@N07/4177533865/"><a href="http://www.flickr.com/photos/12609729@N07/4177533865/" title="Bloodred Erik Unedited by Luminis Kanto, on Flickr">Bloodred Erik Unedited</a> by <a rel="cc:attributionURL" href="http://www.flickr.com/photos/12609729@N07/" title="Luminis Kanto's Photostream">Luminis Kanto</a> on Flickr</p>
<p id="shareability">Shareability and community spin music in the social web. Pandora and Last.fm&#8217;s widely popular iPhone apps encourage users to share songs they like with their friends as they&#8217;re listening to them. Grooveshark&#8217;s web interface heavily encourages sharing, and its integration with Twitter via <a href="http://twisten.fm" title="Twisten.fm" rel="external">Twisten.fm</a> and <a href="http://tinysong.com" title="tinysong.com" rel="external">Tinysong</a> have helped fuel its rapid growth in 2009. Nearly all of today&#8217;s free (ad-supported) streaming sites include links to purchase mp3&#8242;s via iTunes or Amazon. <a href="http://virtualmusic.tv/2009/12/vevo-launch/" title="VEVO Launch Tonight—Do You Viva or Veto?">Vevo</a> has them, but, YouTube—arguably the largest and most engaging music streaming site—does not.</p>
<p id="delicious-users" class="reverse visualization-description caption" style="margin-top:0;padding-top:0;color:#ddd">The <a href="http://delicious.com" title="delicious.com" rel="external">Delicious</a> user base has a relatively high concentration of developers, designers, techies, nerds, etc.—individuals likely to have above-average internet savvy. As a group they are an acute filter for quality content. The chart below shows the popularity of the same music websites based on data from Delicious. You can see there is some divergence from the traffic <a href="http://virtualmusic.tv/2009/12/music-website-heat-map/" title="Music Website Heat Map [Visualization]">heat map</a>. The most notable difference is MySpace Music, which showed the highest website traffic, but shows the lowest Delicious rank. Pandora is the top-bookmarked music site on Delicious by far, with last.fm second, and Grooveshark climbing quickly. Pandora is also the top-ranked music site on <a href="http://www.xmarks.com/site/www.pandora.com/" title="xmarks.com/site/www.pandora.com/" rel="external">Xmarks</a>.</p>
<p id="music-site-popularity-delicious" class="chart visualization interactive-bar-chart" style="margin-bottom:0"><script src="http://spreadsheets.google.com/gpub?url=http%3A%2F%2F1825mpl2tu3t0ad0qe4r904ad502of0q.spreadsheets.gmodules.com%2Fgadgets%2Fifr%3Fup__table_query_url%3Dhttp%253A%252F%252Fspreadsheets.google.com%252Ftq%253Frange%253DA1%25253AC101%2526headers%253D-1%2526gid%253D0%2526key%253D0AuU2bddIrnGCdGpyMmhiakNQNXF6SlNHWlRxdVNMQ2c%2526pub%253D1%26up_title%3DMusic%2520Site%2520Popularity%2520Based%2520on%2520Delicious%25202009-12-10%26up_chartTitle%3DMusic%2520Site%2520Popularity%2520Based%2520on%2520Delicious%25202009-12-10%26up_labelx%3D%26up_labely%3D%26up_legend%3D3%26up_3d%3D1%26up_stacked%3D1%26up_min%3D%26up_max%3D%26up__table_query_refresh_interval%3D300%26url%3Dhttp%253A%252F%252Fwww.google.com%252Fig%252Fmodules%252Fbar-chart.xml&#038;height=640&#038;width=640"></script></p>
<p id="musicians-in-the-mix" style="margin-top:0">Musicians—many are at the center of the social mix lifecasting on Twitter, Ustream, YouTube, Facebook, and MySpace. They&#8217;re communicating like never before, and evolving the industry. Revenue comes in new <a href="http://virtualmusic.tv/2009/11/musicians-brands-endorsements-partnerships-part-2/" title="Musicians, Brands, Endorsements, and Partnerships">forms</a>. The urge to be &#8220;indie&#8221; is contagious. The amplifiers are on.</p>
<h1 id="mobility-rolls" class="border reverse">Mobility Rolls.</h1>
<div class="left w300 clear">
<h2>Top Free iPhone Music Apps</h2>
<ol id="top-free-iphone-music-apps-list" class="super-lite" style="margin:5px 0">
<li><a class="itunes" href="http://itunes.apple.com/us/app/pandora-radio/id284035177?mt=8" title="iTunes Link" rel="nofollow" target="_blank">Pandora Radio</a></li>
<li><a class="itunes" href="http://itunes.apple.com/us/app/shazam/id284993459?mt=8" title="iTunes Link" rel="nofollow" target="_blank">Shazam</a></li>
<li><a class="itunes" href="http://itunes.apple.com/us/app/virtuoso-piano-free/id304075989?mt=8" title="iTunes Link" rel="nofollow" target="_blank">Virtuoso Piano Free</a></li>
<li><a class="itunes" href="http://itunes.apple.com/us/app/rhapsody/id328908892?mt=8" title="iTunes Link" rel="nofollow" target="_blank">Rhapsody</a></li>
<li><a class="itunes" href="http://itunes.apple.com/us/app/iheart-radio/id290638154?mt=8" title="iTunes Link" rel="nofollow" target="_blank">iheart radio</a></li>
<li><a class="itunes" href="http://itunes.apple.com/us/app/sirius-xm-premium-online/id317951436?mt=8" title="iTunes Link" rel="nofollow" target="_blank">Sirius XM Premium Online</a></li>
<li><a class="itunes" href="http://itunes.apple.com/us/app/lyrics/id337236839?mt=8" title="iTunes Link" rel="nofollow" target="_blank">LYRICS</a></li>
<li><a class="itunes" href="http://itunes.apple.com/us/app/slacker-radio/id298307011?mt=8" title="iTunes Link" rel="nofollow" target="_blank">Slacker Radio</a></li>
<li><a class="itunes" href="http://itunes.apple.com/us/app/drum-kit-lite/id306474530?mt=8" title="iTunes Link" rel="nofollow" target="_blank">Drum Kit Lite</a></li>
<li><a class="itunes" href="http://itunes.apple.com/us/app/aol-radio/id281913144?mt=8" title="iTunes Link" rel="nofollow" target="_blank">AOL Radio</a></li>
<li><a class="itunes" href="http://itunes.apple.com/us/app/gigzee/id320924198?mt=8" title="iTunes Link" rel="nofollow" target="_blank">gigzee</a></li>
<li><a class="itunes" href="http://itunes.apple.com/us/app/last-fm/id284916679?mt=8" title="iTunes Link" rel="nofollow" target="_blank">Last.fm</a></li>
</ol>
<p class="border reverse-2 stats"><span id="techcrunch"><a href="http://www.techcrunch.com/2009/12/16/pandora-40-million/" title="As Online Music Falters, Pandora Doubled To 40 Million Users This Year." rel="external">Techcrunch reports Pandora registers 600k new users/week and half of them come from mobile devices.</a></span> <span id="gigaom"><a href="http://gigaom.com/2009/12/07/pandora-is-coming-to-your-car/" title="Pandora Is Coming to Your Car" rel="external">GigaOM reports Pandora is driving towards car radio integration.</a></span></p>
</div>
<div id="top-free-iphone-music-apps-grid" class="image right w300"><img id="top-iphone-music-apps-2009-12-17" src="http://img.virtualmusic.tv/itunes/top-iphone-music-apps-2009-12-17.png" width="300" height="400" alt="Top Free iPhone Music Apps" /></div>
<p id="mobile-music-creation" class="clear sans">Seven of the top twelve are radio/streaming apps. But smartphones are not just for <i>listening</i> to music. <a href="http://itunes.apple.com/us/app/gigzee/id320924198?mt=8" class="itunes" title="iTunes Link" target="_blank">Gigzee</a> is an events app—a location-aware tool for finding shows/concerts in your area. With more people on smartphones, more people can take advantage of location-based services like this. Music creation apps like <a class="itunes" href="http://itunes.apple.com/us/app/virtuoso-piano-free/id304075989?mt=8" title="iTunes Link" target="_blank">Virtuoso Piano</a>, <a class="itunes" href="http://itunes.apple.com/us/app/drum-kit-lite/id306474530?mt=8" title="iTunes Link" target="_blank">Drum Kit</a>, <a class="itunes" href="http://itunes.apple.com/us/app/freestyle/id335232507?mt=8" title="iTunes Link" target="_blank">freestyle</a>, <a class="itunes" href="http://itunes.apple.com/us/app/nlog-free-synth/id314134854?mt=8" title="iTunes Link" target="_blank">NLog Synth</a>, <a class="itunes" href="http://itunes.apple.com/us/app/digidrummer-lite/id295500313?mt=8" title="iTunes Link" target="_blank">Digidrummer</a>, <a href="http://itunes.apple.com/us/app/looptastic-electro-edition-lite/id304703328?mt=8" title="iTunes Link" target="_blank">Looptastic</a>, and <a href="http://itunes.apple.com/us/app/jamble-music-mashups-lite-2/id336847273?mt=8" title="iTunes Link" target="_blank">Jamble Music Mashups</a> are wildly popular. Every human is an artist in some way—as technology improves more people will find themselves creating, and collaborating remotely. Who&#8217;s at center stage now? Creative Commons-released music encourages open remixing via sites like <a href="http://www.jamglue.com" title="jamglue.com" rel="external">JamGlue</a>, <a href="http://ccmixter.org" title="ccMixter.org" rel="external">ccMixter</a>, <a href="http://indabamusic.com" title="indabamusic.com" rel="external">Indaba Music</a>, <a href="http://www.jamendo.com" title="jamendo.com" rel="external">Jamendo</a>, <a href="http://soundcloud.com" title="soundcloud.com" rel="external">SoundCloud</a>, and <a href="http://virtualmusic.tv/2009/09/remixed-remix-writers-wanted/#remixing-collaboration-apps" title="Remix Collaboration Apps">more</a>. Maybe influenced by <a href="http://wiki.creativecommons.org/Case_Studies/Nine_Inch_Nails_The_Slip" title="Nine Inch Nails: The Slip" rel="external">NIN</a>, many musicians are releasing audio source files for open remixing, fan remix contests, remix apps, or fan music videos.</p>
<div class="clear">
<h2>Music Gaming</h2>
<p id="music-games-going-mobile">Music games are going mobile fast—especially rhythm games. <a href="http://mashable.com/2009/10/08/rock-band-for-iphone/" title="Rock Band for iPhone Is Coming, And It Looks Awesome [PICS] | Mashable" rel="external">Rock Band came to the iPhone</a>, as did <a class="itunes" href="http://itunes.apple.com/us/app/dancedancerevolution-s-us/id300655935?mt=8" title="iTunes Link" target="_blank">DanceDanceRevolution</a>, <a class="itunes" href="http://itunes.apple.com/us/app/hip-hop-all-star/id328991911?mt=8" title="iTunes Link" target="_blank">Hip Hop All Star</a>, new versions of <a class="itunes" href="http://itunes.apple.com/us/app/guitar-rock-tour-2-free/id327457439?mt=8" title="iTunes Link" target="_blank">Guitar Rock Tour</a>, and <a class="itunes" href="http://itunes.apple.com/us/app/tap-tap-revenge-3/id326916014?mt=8" title="iTunes Link" target="_blank">TapTapRevenge</a>.</p>
<p id="hip-hop-all-star-trailer" class="youtube video"><object width="640" height="393"><param name="movie" value="http://www.youtube.com/v/Wdb3toyn2Fw&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Wdb3toyn2Fw&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="393" wmode="transparent"></embed></object></p>
<p id="rock-on">Reuters reports that <a href="http://www.reuters.com/article/idUSTRE5BJ06020091220?type=technologyNews" title="Small iPhone developer Tapulous sees big success" rel="external">Tap Tap Revenge has now been installed 20+ million times</a>. New games releases in 2009 included <a href="http://virtualmusic.tv/tag/the-beatles-rock-band/" title="View Posts Tagged &ldquo;The Beatles Rock Band&rdquo;">The Beatles Rock Band</a> and <a href="http://www.djhero.com" title="djhero.com" rel="external">DJ Hero</a>, but neither have mobile apps, yet. Harmonix rolled out <a href="http://creators.rockband.com" title="creators.rockband.com" rel="external">Rock Band Network</a>—an platform that will let indie musicians <a href="http://virtualmusic.tv/2009/10/rock-band-network/" title="Rock Band Network: Get Your Music In The Game">get their music in the game</a>. Better mobile graphics are coming—it&#8217;s only a matter of time before we see mobile apps that let players interact with music in virtual worlds like <a href="http://virtualmusic.tv/sl/" title="VirtualMusic.tv: Second Life">Second Life</a> or with real-life live concert streams. And&nbsp;this trailer for Guitar Rock Tour 2…well…you get the idea—Happy New Year. Rock on!</p>
<p id="guitar-rock-tour-trailer" class="youtube video"><object width="640" height="393"><param name="movie" value="http://www.youtube.com/v/FZLsd4RYh10&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/FZLsd4RYh10&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="393" wmode="transparent"></embed></object></p>
</div>
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		<item>
		<title>Remixed: Remix Writers Wanted.</title>
		<link>http://virtualmusic.tv/2009/09/remixed-remix-writers-wanted/</link>
		<comments>http://virtualmusic.tv/2009/09/remixed-remix-writers-wanted/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 10:20:27 +0000</pubDate>
		<dc:creator>Ryan Van Etten</dc:creator>
				<category><![CDATA[Editor Notes]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Remixed]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[Creative Commons]]></category>
		<category><![CDATA[Indaba Music]]></category>
		<category><![CDATA[music industry]]></category>
		<category><![CDATA[open]]></category>
		<category><![CDATA[remixing]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[site info]]></category>
		<category><![CDATA[social music]]></category>

		<guid isPermaLink="false">http://virtualmusic.tv/?p=1001</guid>
		<description><![CDATA["Remixed" is a new beta section on VirtualMusic.tv covering open remixing via remix reviews, remix stories, virtual collaboration, and remix production techniques. The idea is an mp3blog covering remixed tracks with posts that include—or link to—streaming remixed audio or video.]]></description>
			<content:encoded><![CDATA[<p><a href="http://virtualmusic.tv/remixed/" title="Remixed">Remixed</a> is a new beta section on <a href="http://virtualmusic.tv" title="VirtualMusic.tv: Home" rel="home">VirtualMusic.tv</a> covering <strong>open remixing</strong> via remix reviews, remix stories, virtual collaboration, and remix production techniques. The idea is an mp3blog covering remixed tracks with posts that include—or link to—streaming remixed audio or video.</p>
<p class="image"><a href="http://indabamusic.com" title="Indaba Music - Find People. Make Music. Online." rel="external"><img src="http://img.virtualmusic.tv/logo-indaba-640.png" width="640" height="165" alt="Indaba Music Logo" /></a><br /><span class="wp-caption"><a href="http://en.wikipedia.org/wiki/Indaba_music" title="Wikipedia: Indaba Music" rel="external">Indaba Music</a> is one of many web-based remixing <a href="#remixing-collaboration-apps" title="Remixing and/or Collaboration Applications List">applications</a>.</span></p>
<p>Remixing in the current, virtual realm is enabled by online, collaborative, remixing platforms like <a href="http://indabamusic.com" title="Indaba Music - Find People. Make Music. Online." rel="external">Indaba Music</a> and <a href="http://www.jamglue.com/" title="Jamglue - Remixing for the Masses" rel="external">JamGlue</a>. Remixing is widespread through networks that share collaborated audio like <a href="http://ccmixter.org/" title="ccMixter - A community remix site sponsored by Creative Commons" rel="external">ccMixter</a> and <a href="http://soundcloud.com/" title="Sound Cloud: We Move Music." rel="external">SoundCloud</a>. Our <a href="http://virtualmusic.tv/remixed/" title="Remixed">Remixed</a> section is meant to tune into remixes created using virtual platforms and collaboration networks. We&#8217;re open to covering remixes from all genres—the more diverse the better.</p>
<p class="image"><img id="remixed-promo" src="http://img.virtualmusic.tv/remixed-2A-640-virtualmusic.png" width="640" alt="Remixed Promo Image" /></p>
<p>If you are interested in writing for this section, then please email <b>virtualmusictv&#64;gmail&#46;com</b>. Please review our <a href="http://virtualmusic.tv/2009/07/content-guidelines-faq/" title="Content Guideline FAQ">content guidelines</a> before submitting entries. Not a writer? You can help contribute by letting us know the remixes that you&#8217;d like to see featured. For your reference, the ongoing list of remixing applications and collaborative production networks listed below is viewable at <a href="http://delicious.com/ryanve/remixing%20collaboration%20apps?sort=alpha&#038;order=asc&#038;detail=1&#038;setcount=50" title="bookmarks tagged by ryanve as remixing collaboration apps" rel="external">Delicious &raquo; <strong>ryanve</strong> &raquo; remixing collaboration apps</a>.</p>
<p id="remixing-collaboration-apps" class="delicious delicious-bookmarks delicious-links"><script type="text/javascript" src="http://feeds.delicious.com/v2/js/ryanve/remixing+collaboration+apps?title=Remixing%20Collaboration%20Applications&#038;icon=s&#038;count=50&#038;bullet=%E2%80%A2&#038;sort=alpha"></script></p>
<p class="image related after-single-feature-post-link"><a class="feature-article" href="http://virtualmusic.tv/2009/08/discussion-how-do-you-discover-new-music/" title="Discussion: How Do You Discover New Music? | VirtualMusic.tv"><img id="discussion-music-discovery" src="http://img.virtualmusic.tv/discussion-music-discovery.png" width="640" height="230" alt="How Do You Discover Music?" /></a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Remix The Planet: Punk to Dub</title>
		<link>http://virtualmusic.tv/2009/08/remix-the-planet-punk-to-dub/</link>
		<comments>http://virtualmusic.tv/2009/08/remix-the-planet-punk-to-dub/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 16:02:24 +0000</pubDate>
		<dc:creator>Ryan Van Etten</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Narrative]]></category>
		<category><![CDATA[Remixed]]></category>
		<category><![CDATA[Alkaline Trio]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[dub]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[imagination]]></category>
		<category><![CDATA[Indaba Music]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[interpretation]]></category>
		<category><![CDATA[Matt Skiba]]></category>
		<category><![CDATA[punk]]></category>
		<category><![CDATA[remixing]]></category>
		<category><![CDATA[social music]]></category>

		<guid isPermaLink="false">http://virtualmusic.tv/?p=378</guid>
		<description><![CDATA[Open remixing will put more diverse and imaginative music into scene than ever before. Alkaline Trio—the punk-rock band that inspired me to start my music career—recently held an open remix contest via Indaba Music. Audio remixes give songs alternate lives, they break barriers, and they transcend genres.]]></description>
			<content:encoded><![CDATA[<p>Audio remixes give songs alternate lives. They reinvent music by shining light where darkness was in sight. Remixes break barriers and transcend genres.</p>
<p class="left clear image flickr reverse-image"><a href="http://www.flickr.com/photos/torichelbyphoto/2939430455/" title="Matt Skiba by Victoria Morse, on Flickr"><img src="http://farm4.static.flickr.com/3287/2939430455_6a684d2e4c.jpg" width="304" height="456" alt="Matt Skiba" /></a><br /><span class="wp-caption">Alkaline Trio&#8217;s Matt Skiba performing in 2008.</span></p>
<p class="right w50">It was September 2000 and the course of my life was about to change. Attending school in Boulder in a time when punk rock was center stage in my life, one of my favorite bands—<a href="http://www.last.fm/music/Face+to+Face" title="Face to Face on Last.fm" rel="external">Face To Face</a>—was coming to Denver for an event that I would not skip. My hazy recollection tells me that they put on two back-to-back shows at the Ogden Theatre and that I attended both nights with two different friends. The three opening bands—all then new to me—were <a href="http://www.last.fm/music/New+Found+Glory" title="New Found Glory on Last.fm" rel="external">New Found Glory</a>, <a href="http://www.last.fm/music/Saves+the+Day" title="Saves The Day on Last.fm" rel="external">Saves The Day</a>, and <a href="http://www.last.fm/music/Alkaline+Trio" title="Alkaline Trio on Last.fm" rel="external">Alkaline Trio</a>. The venue was uncrowded during the first set, New Found Glory. By the time Saves The Day was on stage, Denver&#8217;s punk-rock fans had begun to fill the room, and we had magnetized to a position right up front at the rail. The first two sets rocked, but it was the third set—Alkaline Trio—that altered the course of my life.</p>
<p class="right w50 amazon center"><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://fpdownload.macromedia.com/get/flashplayer/current/swflash.cab" id="Player_7a46f2ed-3faf-47cb-87ac-2b523d6e02a3"  WIDTH="234px" HEIGHT="60px"><param NAME="movie" VALUE="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822%2FUS%2Fvirtualtv-20%2F8014%2F7a46f2ed-3faf-47cb-87ac-2b523d6e02a3&#038;Operation=GetDisplayTemplate"></param><param NAME="quality" VALUE="high"></param><param NAME="bgcolor" VALUE="#FFFFFF"></param><param NAME="allowscriptaccess" VALUE="always"><embed src="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822%2FUS%2Fvirtualtv-20%2F8014%2F7a46f2ed-3faf-47cb-87ac-2b523d6e02a3&#038;Operation=GetDisplayTemplate" id="Player_7a46f2ed-3faf-47cb-87ac-2b523d6e02a3" quality="high" bgcolor="#ffffff" name="Player_7a46f2ed-3faf-47cb-87ac-2b523d6e02a3" allowscriptaccess="always"  type="application/x-shockwave-flash" align="middle" height="60px" width="234px"></embed></param></object> <noscript><a HREF="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822%2FUS%2Fvirtualtv-20%2F8014%2F7a46f2ed-3faf-47cb-87ac-2b523d6e02a3&#038;Operation=NoScript">Amazon.com Widgets</a></noscript></p>
<p class="clear">Alkaline Trio&#8217;s straight-up intensity and heart was undeniable and I was hypnotized. It was their performances those nights that inspired me to learn to play guitar and later write <a href="http://thespinarounds.com/" title="The Spin Arounds: Eclectic Rock by Ryan Van Etten">my music</a>. Maybe it would have happened anyway—I&#8217;ll never know. This was the spark that started the fire. When Face to Face was up next, the venue was surging!</p>
<p>Let&#8217;s flash to the now and to Alkaline Trio&#8217;s recent <a href="http://www.indabamusic.com/featured_programs/show/alkaline" title="Alkaline Trio &ldquo;I Found Away&rdquo; Contest - Indaba Music" rel="external">&#8220;I Found Away&#8221; open remix contest—listen to the winning remixes here</a>. Had I been in the loop earlier about this contest, I would have been all over it and contributed my own remix. There&#8217;s no chance I&#8217;d have topped the winner—<a href="http://www.indabamusic.com/people/281565807" title="MacLes Music Factory on Indaba Music" rel="external">MacLes Music Factory</a>—who remixed <a href="http://en.wikipedia.org/wiki/Pop_punk" title="Wikipedia: Pop Punk" rel="external">pop punk</a> into <a href="http://en.wikipedia.org/wiki/Dub_music" title="Wikipedia: Dub Music" rel="external">dub</a>. Punk rock and dub both had their alpha stage in the &#8217;70s. I think this song works so remarkably well as a dub remix because <a href="http://en.wikipedia.org/wiki/Punk_rock" title="Wikipedia: Punk Rock" rel="external">punk</a> and <a href="http://en.wikipedia.org/wiki/Reggae" title="Wikipedia: Reggae" rel="external">reggae</a> are similar in that they often share lyrical themes like social criticism, angst, and love—Alkaline Trio&#8217;s lyrics cover dark subjects in an upbeat way. Both punk and reggae also tend to share simple chord structure and 4/4 time signature. Regardless, there doesn&#8217;t need to be a reason—if it sounds good, then it is good—so why ask why? This is just a great example of creative collaboration and <a href="http://delicious.com/ryanve/music2.0" title="ryanve's music2.0 bookmarks on Delicious" rel="external">music 2.0</a> promotion. Open remixing gives genre-crossing artists a stellar way to broaden their fan base.</p>
<p><img src="http://img.virtualmusic.tv/id33444051_640.jpg" width="640" alt="Soundwaves Mix 2" /></p>
<p>There&#8217;s no doubt that collaboration brings brilliance to life. Collaboration is king. <a href="http://virtualmusic.tv/2009/07/music-in-the-virtual-realm/" title="Music In The Virtual Realm">Online collaboration is still embryonic</a>. Open remixing will put more diverse and imaginative music into scene than ever before. Genres will blend. Interpretation is in the ear of the remixer. With the thriving emergence of virtual <a href="http://www.wired.com/entertainment/music/magazine/17-07/pl_music" title="Group Effort: Solo Musicians Band Together on Collaboration Web Sites" rel="external">collaboration platforms</a>, it&#8217;s easy to be a remixer. The music is there and you can be a part of it. You know you <a href="http://thespinarounds.bandcamp.com/track/want-it" title="Listen to Want It by The Spin Arounds on Bandcamp" rel="external">want it</a>. Go <a href="http://www.indabamusic.com" title="Indaba Music: Find People. Make Music." rel="external">remix the planet</a>.</p>
<p class="credit clear endnote photo-credit flickr-credit event-history">
<ul class="endnotes">
<li>Photos: &#8220;Matt Skiba&#8221; by <a href="http://www.flickr.com/photos/torichelbyphoto/" title="torichelbyphoto on Flickr" rel="external">Victoria Morse</a>. &#8220;Soundwaves Mix 2&#8243; by <a href="http://www.stockxpert.com/browse_image/profile/chrisharve" title="stock photos by chrisharve" rel="external">chrisharve</a></li>
<li>2000 Event Info: <a href="http://www.last.fm/event/644659+Face+to+Face+at+Ogden+Theater+on+19+September+2000" title="Face to Face with Alkaline Trio/Saves the Day/New Found Glory" rel="external">Past event detail via Last.fm</a></li>
</ul>
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		<title>Music in The Virtual Realm</title>
		<link>http://virtualmusic.tv/2009/07/music-in-the-virtual-realm/</link>
		<comments>http://virtualmusic.tv/2009/07/music-in-the-virtual-realm/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 17:07:35 +0000</pubDate>
		<dc:creator>Ryan Van Etten</dc:creator>
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		<description><![CDATA[We are on the brink of an online music collaboration explosion in the years to come. Eric Steuer at Wired Magazine wrote an important article, <a href="http://www.wired.com/entertainment/music/magazine/17-07/pl_music">Group Effort: Solo Musicians Band Together on Collaboration Web Sites</a>, covering 10 of today&#8217;s top virtual jam session sites. The possibilities are infinite&#8212;it&#8217;s only 2009, and virtual technology is developing at warp speed.]]></description>
			<content:encoded><![CDATA[<p>We are on the brink of an online music collaboration explosion in the years to come. Eric Steuer at Wired Magazine wrote an important article, <a href="http://www.wired.com/entertainment/music/magazine/17-07/pl_music">Group Effort: Solo Musicians Band Together on Collaboration Web Sites</a>, covering 10 of today&rsquo;s top virtual jam session sites. The possibilities are infinite&mdash;it&rsquo;s only 2009, and virtual technology is developing at warp speed.</p>
<p class="image"><img src="http://img.virtualmusic.tv/id29793_640.jpg" alt="" width="640" height="427" /></p>
<p>Gary Vaynerchuk has animatedly vlogged about <a href="http://garyvaynerchuk.com/post/78888436/the-tech-world-2008-the-hip-hop-world-1985">how the internet itself just hit puberty</a>. Online music collaboration and virtual jamming are even younger. The arena for virtual music is huge. The best music is live music, and this is what comes next:  We&rsquo;re going hear, feel, and see live music <i>live</i> in the virtual realm&mdash;a drummer in Sydney, a bassist in New York, a singer in Tokyo&mdash;connecting with their fans live through web-based applications. You&rsquo;re going to virtually <a href="http://www.youtube.com/watch?v=fvimAwIuq-Q">bump n&rsquo; grind</a> across the globe in virtual clubs with DJ&rsquo;s pumping sound to the world. There will be video chat so big, real, live, and interactive that it will be like being there. The experience, and the emotion, will be real.</p>
<p><i>Where</i> changes to <i>anywhere</i> in the virtual realm, and the technology is breeding as fast as we can imagine it. The clubs and venues of today will have to embrace the technology to survive, and they could be some of the best portals for connecting to the virtual space in a hybrid mix between the techology and the old-school dance floor. By the way, these clubs will recycle their <a href="http://www.time.com/time/specials/packages/article/0,28804,1882682_1882680_1882668,00.html">electricity from the music</a>.  It&rsquo;s only a matter of time before video chat goes 3D and beyond. Imagine how people will connect from club to club, venue to venue, and party to party in the virtual space.</p>
<p class="image"><img src="http://img.virtualmusic.tv/id42729881_640.png" width="640" height="396" alt="" /></p>
<p>The video game industry has already tapped the music vein with massive success, and they will continue to play a major role in this dynamic shift to the virtual realm. Mobility is still vital in the virtual realm, but how might its role evolve? Bringing music to the phone was one giant leap for musickind. <a href="http://www.berkleemusic.com/">Berkleemusic</a> started the <a href="http://search.twitter.com/search?q=%23bmusic">#bmusic</a> hashtag for musicbiz conversation. Their 2005 book <a href="http://www.futureofmusicbook.com/">The Future of Music</a>, published by the Berklee Press, discussed how mobility trumps quality. They were so right. But what trumps mobility? I think virtuality is the answer. Virtuality trumps mobility? Virtuality and mobility will likely breed to create new offspring. Mobility is the ability to move, or the ability to be <i>connected</i> wherever you are. In the virtual realm you can be anywhere with anyone. Virtuality is reality. Music is an experience. The quality of the experience could become greater than ever.</p>
<p><a href="http://en.wikipedia.org/wiki/Evolution#Adaptation">Evolution</a> has proven that the most valuable survival feature that any creature can have is adaptability. Those who adapt the fastest to change <i>always</i> thrive. The controversial survival novelist <a href="http://en.wikipedia.org/wiki/Ragnar_Benson">Ragnar Benson</a> advised that those who fail to embrace the latest technology are at a severe disadvantage. Music and musicians will continue to adapt to new technologies. As for the designers and developers: bring it on. Your imagination has no limit. Every technology that you can bring to life will be used. Musicians will continue the shift away from selling tangible products, and will cash in selling experiences&mdash;via licensing, sponsored shows, endorsements, subscriptions, etc. Music will be everywhere.</p>
<p>This post might sound a little far out but I think it&rsquo;s meaningful for us to think about. Thank you for taking the time to read it, and I&rsquo;d love to spark conversation below in the comment section and via twitter (I&rsquo;m <a href="http://twitter.com/ryanve">@ryanve</a>). What will the future bring? How will the ever-expanding music population contribute to our future, and future generations?</p>
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