Count Clicks To Content
Mr. Owl, How many clicks does it take to get to the rock n’ roll center of a retail mp3? Let’s find out. A One… A two-HOO…too many! Mr. Owl just BitTorrented right in because it was easier than buying it on iTunes. It took less clicks. It took less clicks. Are you testing your fans’ user experience?
Collaborative Consumption…P2P Cars…Access.
Rachel Botsman points out four drivers that are causing a fundamental global shift away from 20th century hyper-consumption (ownership) towards 21st century collaborative consumption (access). Sharing is “second nature” to digital natives—and it’s not just about files.
iTunes Is The 7-Eleven of Media
Mac computers rock, but I’m no apple addict. When I talk on my iPhone 3G I feel like my head is melting, and even though iTunes launches every time I sync, I’ve never purchased music on iTunes. (I have downloaded apps.) The bottom line of this microwavable disclaimer is that I’m not your average music consumer. Apple continues to create a major dependence on iTunes through their mobile products, and I don’t think that anything is going to “kill” iTunes without a war. iTunes is the 7-Eleven of media—
Music Consumption in a 180°—Terry McBride Interviews.
The interviews below featuring Terry McBride—CEO of Nettwerk—offer terrific insight to the digital era of music. Terry points out that the ways in which we consume music are changing rapidly—largely due to smartphones—and that the “emotional glue” between fans and musicians is the essence of music business.
Musicians—Money Is Not Motivation
Musicians (artists) are driven by a fundamental need to create. Music is their art and their expression. Even in a world without money there would be music, and arguably there would be even more music (and other art) than there is today. In his 2009 TED talk, Daniel Pink makes a strong case relating the science of motivation to creativity and business.
Musicians, Brands, Endorsements, and Partnerships (Part 2)
The internet has leveled the playing field. It has proven that content is king, and that those who work hard at delivering content can build a following. Artists have channels with live streaming video content and direct connection with their fans through mobile applications. The same opportunities exist for everyone, and they’re almost all free. You may think that endorsements and partnerships are only for megastars—but I don’t.
