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Price Point Game
The median price point on RocketHub…and other crowdfunding platforms for that matter…is 20 bucks. … Make your $20 price point really jump off the shelf. –Brian Meece, RocketHub co-founder. Crowdfunding website RocketHub was launched in January 2010 by three musicians/entrepreneurs—Brian Meece, Vladimir Vukicevic, and Jed Cohen. (tonic.com) Meece was speaking above in his August 2010 [...]
VideoSong Schooled The Video Star
VideoSong is medium defined by Jack Conte with two rules: 1. What you see is what you hear (no lip-syncing for instruments or voice). 2. If you hear it, at some point you see it (no hidden sounds). Jack is one half of the indie music duo Pomplamoose, who chose video as their social medium of choice largely due to the magnetic attraction emitted by YouTube.
An Infinite Freeway For Music Business?
On the road of sound, there are players, and there are consumessengers. Due to the increase in communication mediums, consumers—the fans—are spreading the message now more than ever. Hence, the consumessenger has emerged. These modern fans are still fueled by the music, but what we’ve seen is a shift to an era where musicians are the engine, and their fans are the only fuel that matters. Gassing up your car isn’t free, but hybrid music fuel can be.
