Price Point Game
The median price point on RocketHub…and other crowdfunding platforms for that matter…is 20 bucks. … Make your $20 price point really jump off the shelf. –Brian Meece, RocketHub co-founder. Crowdfunding website RocketHub was launched in January 2010 by three musicians/entrepreneurs—Brian Meece, Vladimir Vukicevic, and Jed Cohen. (tonic.com) Meece was speaking above in his August 2010 [...]
![BandApp: Your Band, In Their Pocket [Launch]](http://img.virtualmusic.tv/logo/bandapp_150.png){kind=logo}
BandApp: Your Band, In Their Pocket [Launch]
UK startup BandApp is hell-bent on becoming the indie mobile replacement for MySpace and record labels. Similar in concept to Sound Around (now part of ReverbNation) or MobBase, BandApp’s monthly service gives musicians a platform to create and manage their own iPhone apps. But BandApp is taking a different approach in that they’re sidelining the [...]
VideoSong Schooled The Video Star
VideoSong is medium defined by Jack Conte with two rules: 1. What you see is what you hear (no lip-syncing for instruments or voice). 2. If you hear it, at some point you see it (no hidden sounds). Jack is one half of the indie music duo Pomplamoose, who chose video as their social medium of choice largely due to the magnetic attraction emitted by YouTube.
Mediaspotting
Choose Life. Choose a username. Choose a social network. Choose on-demand internet television, MP3s, and eBay. Choose blogging, sharing, remixing, crowdsourcing, and DIY. Choose microfunding and locating your home on Google maps. Choose leisurewear that supports an artist or a cause. Choose realtime frictionless communication, GPS, and AR. …
10 Engineering Rules Applied To DIY Business
When it comes to problem solving, engineers are fearless because they follow these rules. 1. K.I.S.S. Keep it simple, stupid! Forget the frills and the cheap thrills. Focus on the heart of the matter. 2. Identify. 3. Reduce. 4. Learn. 5. Design. 6. Source. 7. Optimize. 8. Test. 9. Iterate. 10. Amplify.
Music Consumption in a 180°—Terry McBride Interviews.
The interviews below featuring Terry McBride—CEO of Nettwerk—offer terrific insight to the digital era of music. Terry points out that the ways in which we consume music are changing rapidly—largely due to smartphones—and that the “emotional glue” between fans and musicians is the essence of music business.
