By Ryan Van Etten on 08/29/2010
Communication is a drug. Active ingredients: Force, Information, Relevance, Entertainment. Across any medium, from email to blog, newsletter, tweet, text, status, song, or video, when you communicate you want to deliver verbal Valium. Three elements of F.I.R.E. is a gateway drug. Four is mainline euphoria. Full molecular composition and drug facts are detailed within. Warning: F.I.R.E. triggers action.
Posted in Music, Music Flux, Popular, Visual | Tagged action, art, arts, big media, communication, creativity, drugs, email, emotion, emotional attachment, empathic communication, empathy, entertainment, F.I.R.E., fluorescent colors, force, ideas, infographic, information, interaction, mailing lists, relevance, resources, social media, story, street value, timing, tips, value-added communication, viral communication, writing |
By Ryan Van Etten on 02/01/2010
Terry McBride—CEO of Nettwerk—talks here about imagination. He argues that with music, context trumps content because music creates emotional bookmarks in our mind. Simply, the song is an emotion. These emotional bookmarks are significant because they enable us to travel backwards in our memories to when we experienced the music. Consumers are in control of the music industry, and access rules.
Posted in Music, Music Flux, News, Popular | Tagged access vs. ownership, app stores, Apple, artist-fan relationship, arts, behavior, business, cloud, consumption, content, context, copyright law, crowdsourcing, digital, digital valets, downloads, emotion, emotional attachment, imagination, iPhone, ipod, live music, music industry, music ventures, MusicBiz, Nettwerk, P2P, positivity, psychology, pull, recession, revenue, smartphones, social music, Spotify, streaming, TED, TEDxVancouver, Terry McBride, venture capital, video |
