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engagement
By Ryan Van Etten on 07/27/2010
“Decide an important action + encourage fans to do the action.” There are three phases according to Vinson: Attract fans from social networks a.k.a. “outposts.” Engage them with a “compelling fan experience.” Sell through simple calls to action. Have one concept per page—one call to action. “Artist websites emphasize an artist’s own brand.”
Posted in Design, Music, Music Flux | Tagged action, Ariel Hyatt, attract, band websites, bandzoogle, brands, call to action, Chris Vinson, communication, direct-to-fan, Disc Makers, engagement, interaction, Liz Leahy, mailing lists, music web design, New Music Seminar, NMS NYC 2010, personal brands, resources, retain mindshare, Section 101, service, social media, social music, tips, Tony Van Veen, UX, value-added communication, What I Learned at NMS10
By Ryan Van Etten on 07/26/2010
10 seconds to engage someone. 10 seconds to impress them. In his research for Futurehit.DNA, Jay Frank discovered an impressive trend: Shorter song intros lead to better sales. “2/3 of bestselling songs have an intro that’s less than 7 seconds.” The average intro length for Top 25 songs is 6.6 seconds. “You really have 10 seconds to engage people.”
Posted in Music, Music Flux, News, Popular | Tagged 7 seconds, Ariel Hyatt, attention, attention span, business, consumption, culture, don't make obstacles, engagement, Eric Garland, first impressions, Futurehit.DNA, Google, Gwen Lipsky, impact, Jay Frank, marketing, Mike Doernberg, monetization, MusicBiz, New Music Seminar, NMS NYC 2010, obscurity, people, Ralph Simon, ReverbNation, SEO, song intros, tips, What I Learned at NMS10
By Ryan Van Etten on 07/14/2010
VideoSong is medium defined by Jack Conte with two rules: 1. What you see is what you hear (no lip-syncing for instruments or voice). 2. If you hear it, at some point you see it (no hidden sounds). Jack is one half of the indie music duo Pomplamoose, who chose video as their social medium of choice largely due to the magnetic attraction emitted by YouTube.
Posted in Interviews, Music, Music Flux | Tagged anti videosong, band, CDBaby, direct-to-fan, DIY, DIY Musician Podcast, engagement, indie, inspiration, interview, Jack Conte, Kevin Breuner, mp3 sales, music industry, MusicBiz, podcast, Pomplamoose, production, rock/pop, shortform content, social music, video, videosong, viral video, YouTube
![Music Autoplay: On or Off? [Poll]](http://img.virtualmusic.tv/thumbs/sound_johnnyvulkan_150.png)
By Ryan Van Etten on 05/11/2010
Have you ever visited a band’s website or MySpace page only to be blown out of your chair by a blaring music player? Usually the first thing I do is try to figure out how to turn it off, and, if I can’t figure that out in one nanosecond, I often exit the page and never return. Is this really the message one wants to send to their website visitors? Probably not. But maybe I’m a freak and the majority disagrees, so I ask, what do you think?
Posted in Design, Discussion, Music, Music Flux, Popular | Tagged autoplay, band websites, best practices, engagement, music web design, MusicBiz, poll, pros and cons
By Ryan Van Etten on 02/10/2010
Paramore + Hulu = Awesomeness. A hi-fi artist channel that rocks. Paramore outperforms both on and off the stage. Why do I like Paramore? They are kick-ass live performers. But I’ve never seen them in person. Hulu delivered them to me last year and now again with the brand new Paramore channel at hulu.com/paramore
Posted in Editorial, Music, Music Flux, News, Reviews | Tagged access vs. ownership, Andrew Kendall, artist channels, artist-fan relationship, awesomeness, band, bands, brand new eyes, content, deals, EMI, energy, engagement, fans, generation, hulu, hulu channel, Internet Generation, live music, music review, MusicBiz, musicians, paramore, partnerships, performers, performing, pop-punk, punk, rock/pop, social media, social music, storytelling, streaming, television, The Final Riot!, timeline, ustream, Vevo, video, WMG, youth, YouTube
By Ryan Van Etten on 11/24/2009
Musicians (artists) are driven by a fundamental need to create. Music is their art and their expression. Even in a world without money there would be music, and arguably there would be even more music (and other art) than there is today. In his 2009 TED talk, Daniel Pink makes a strong case relating the science of motivation to creativity and business.
Posted in Editorial, Infoculture, Music, Music Flux, Popular | Tagged artwork, behavior, business, change, consumers, creativity, Daniel Ek, Daniel Pink, direct-to-fan, empowerment, engagement, entertainment, fans, human, idea, money, motivation, music industry, MusicBiz, musicians, p2p, Pink Floyd, piracy, platform, positivity, psychology, purpose, research, revenue, science, social media, sociology, spotify, streaming, TED
By Ryan Van Etten on 11/21/2009
The internet has leveled the playing field. It has proven that content is king, and that those who work hard at delivering content can build a following. Artists have channels with live streaming video content and direct connection with their fans through mobile applications. The same opportunities exist for everyone, and they’re almost all free. You may think that endorsements and partnerships are only for megastars—but I don’t.
Posted in Editorial, Music, Music Flux, Popular | Tagged adaptation, bands, behavior, brands, business, clothing, consumers, content, Design, direct-to-fan, DIY, endorsements, engagement, entertainment, facebook, fashion, IMVU, iPhone, justintv, Mariah Carey, MusicBiz, musicians, MySpace, partnerships, products, revenue, Second Life, social media, social music, sponsorships, stickam, streaming, ustream, webcam, YouTube
