engagement
New Paramore Hulu Channel Reaches Brand New Eyes
Paramore + Hulu = Awesomeness. A hi-fi artist channel that rocks. Paramore outperforms both on and off the stage. Why do I like Paramore? They are kick-ass live performers. But I’ve never seen them in person. Hulu delivered them to me last year and now again with the brand new Paramore channel at hulu.com/paramore
Musicians—Money Is Not Motivation
Musicians (artists) are driven by a fundamental need to create. Music is their art and their expression. Even in a world without money there would be music, and arguably there would be even more music (and other art) than there is today. In his 2009 TED talk, Daniel Pink makes a strong case relating the science of motivation to creativity and business.
Musicians, Brands, Endorsements, and Partnerships (Part 2)
The internet has leveled the playing field. It has proven that content is king, and that those who work hard at delivering content can build a following. Artists have channels with live streaming video content and direct connection with their fans through mobile applications. The same opportunities exist for everyone, and they’re almost all free. You may think that endorsements and partnerships are only for megastars—but I don’t.
Music Dopeness and Bands as Brands (Part 1)
So you consider music as your profession? Then whether you like it or not, your band is your brand. You may think you are defined by your style and sound, but nowadays your are ultimately defined by your fans and their perception of you. When you look in the social-media mirror your public face should be a reflection of your private face.
Music in The Virtual Realm
We are on the brink of an online music collaboration explosion in the years to come. Eric Steuer at Wired Magazine wrote an important article, Group Effort: Solo Musicians Band Together on Collaboration Web Sites, covering 10 of today’s top virtual jam session sites. The possibilities are infinite—it’s only 2009, and virtual technology is developing at warp speed.
