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By Ryan Van Etten on 04/22/2012
During SXSW 2012 Billy Corgan shared some rockable insights for indie musicians. “At the end of the day you always have to focus on the fact of quality first and everything else comes second” he says in the video below. (4:00) Corgan talked at SXSW about how artists need to create experiences that translate to [...]
Posted in Interviews, Music, Music Flux | Tagged albums vs. singles, alternative rock, Billy Corgan, business, context, digital, digital natives, engagement, interview, music industry, rock/pop, Smashing Pumpkins, Spotify, SXSW, SXSW 2012, technology |
By Ryan Van Etten on 01/27/2011
Get the app…Get on bits…Cover it…Check the remix. Cut the intro…Launch campaigns…Connect with fans…WTF is SoundExchange? These were the war cries of musicians in 2010. Get On Bits. Digital is the bomb. When I say ‘get on bits’ I mean get digital. Get on YouTube. Get on Facebook. Get indexed. Become bits. Bits outlive memories. [...]
Posted in Apps, Editorial, Music, Music Flux, News, Popular | Tagged 2010 year in review, 2010-2011 blizzard series, Aderra, Android, arts, Austin Powers, Bandsintown, brain, brain activity, Chris Anderson, cover songs, creativity, crowdsourcing, culture, Dance, dance moves, emotion, engagement, engaging the senses, exfm, Facebook, Facebook growth, fluorescent colors, free, free culture, get on bits, human nature, Ian Rogers, Indaba Music, industry news, influencers, innovation, internet, internet art, Internet Generation, iPhone, Jon Chu, Kyle Bylin, legacy, Live Music Machine, living it, Martin Atkins, mobile, mobile music, mobility, music APIs, music discovery, music industry, MusicBiz, Oli Sykes, Pablo Picasso, predictions, quote, quotes, radio, sensory overload, social media, social music, SoundCloud, SoundCloud API, Spotify, stats, Steve Klein, The Chemical Brothers, The Echo Nest, The Echo Nest API, touchscreens, trends, Vans Warped Tour 2010, Vevo, Vevo growth, viral promotion, Wired, year in review, YouTube |
By Ryan Van Etten on 07/27/2010
“Decide an important action + encourage fans to do the action.” There are three phases according to Vinson: Attract fans from social networks a.k.a. “outposts.” Engage them with a “compelling fan experience.” Sell through simple calls to action. Have one concept per page—one call to action. “Artist websites emphasize an artist’s own brand.”
Posted in Design, Music, Music Flux | Tagged action, Ariel Hyatt, attract, band websites, bandzoogle, brands, call to action, Chris Vinson, communication, direct-to-fan, Disc Makers, engagement, interaction, Liz Leahy, mailing lists, music web design, New Music Seminar, NMS NYC 2010, personal brands, resources, retain mindshare, Section 101, service, social media, social music, tips, Tony Van Veen, UX, value-added communication, web design, What I Learned at NMS10 |
By Ryan Van Etten on 07/26/2010
10 seconds to engage someone. 10 seconds to impress them. In his research for Futurehit.DNA, Jay Frank discovered an impressive trend: Shorter song intros lead to better sales. “2/3 of bestselling songs have an intro that’s less than 7 seconds.” The average intro length for Top 25 songs is 6.6 seconds. “You really have 10 seconds to engage people.”
Posted in Music, Music Flux, News, Popular | Tagged 7 seconds, Ariel Hyatt, attention, attention span, business, consumption, don't make obstacles, engagement, Eric Garland, first impressions, Futurehit.DNA, Google, Gwen Lipsky, impact, Jay Frank, marketing, Mike Doernberg, monetization, MusicBiz, New Music Seminar, NMS NYC 2010, obscurity, people, Ralph Simon, ReverbNation, SEO, song intros, tips, What I Learned at NMS10 |
By Ryan Van Etten on 07/14/2010
VideoSong is medium defined by Jack Conte with two rules: 1. What you see is what you hear (no lip-syncing for instruments or voice). 2. If you hear it, at some point you see it (no hidden sounds). Jack is one half of the indie music duo Pomplamoose, who chose video as their social medium of choice largely due to the magnetic attraction emitted by YouTube.
Posted in Interviews, Music, Music Flux | Tagged anti videosong, band, CDBaby, direct-to-fan, DIY, DIY Musician Podcast, engagement, indie, inspiration, interview, Jack Conte, Kevin Breuner, mp3 sales, music industry, MusicBiz, podcast, Pomplamoose, production, rock/pop, shortform content, social music, video, videosong, viral video, YouTube |
![Music Autoplay: On or Off? [Poll]](http://img.virtualmusic.tv/thumbs/sound_johnnyvulkan_150.png)
By Ryan Van Etten on 05/11/2010
Have you ever visited a band’s website or MySpace page only to be blown out of your chair by a blaring music player? Usually the first thing I do is try to figure out how to turn it off, and, if I can’t figure that out in one nanosecond, I often exit the page and never return. Is this really the message one wants to send to their website visitors? Probably not. But maybe I’m a freak and the majority disagrees, so I ask, what do you think?
Posted in Design, Discussion, Music, Music Flux, Popular | Tagged autoplay, band websites, best practices, engagement, music web design, MusicBiz, poll, pros and cons, web design |
