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By Ryan Van Etten on 08/29/2010
Communication is a drug. Active ingredients: Force, Information, Relevance, Entertainment. Across any medium, from email to blog, newsletter, tweet, text, status, song, or video, when you communicate you want to deliver verbal Valium. Three elements of F.I.R.E. is a gateway drug. Four is mainline euphoria. Full molecular composition and drug facts are detailed within. Warning: F.I.R.E. triggers action.
Posted in Music, Music Flux, Visual | Tagged action, art, arts, communication, creativity, drugs, email, emotion, emotional attachment, empathic communication, empathy, entertainment, F.I.R.E., force, ideas, infographic, information, interaction, mailing lists, relevance, resources, social media, story, street value, timing, tips, value-added communication, viral communication, writing
By Ryan Van Etten on 12/08/2009
The major labels’ new video site Vevo is due to launch tonight. A potential upside is that Vevo’s backend is powered by Google and YouTube technology, which may make it easier to integrate social features. It might also fuse somehow with the Google music search. The potential downside is that it could be fueled by greed more than music.
Posted in Discussion, Music, Music Flux, News | Tagged Abu Dhabi Media, advertising, CBS Radio, content, deals, EMI, entertainment, Fatboy Slim, Google, last.fm, launch, major labels, media, money, music industry, music sites, partnerships, Sony, streaming, Universal, veto or viva, Vevo, video, YouTube
By Ryan Van Etten on 12/01/2009
The interviews below featuring Terry McBride—CEO of Nettwerk—offer terrific insight to the digital era of music. Terry points out that the ways in which we consume music are changing rapidly—largely due to smartphones—and that the “emotional glue” between fans and musicians is the essence of music business.
Posted in Interviews, Music, Music Flux | Tagged access vs. ownership, app stores, Apps, artist labels, behavior, brands, business, cloud, cloud computing, consumers, consumption, content, context, copyright law, culture, digital, direct-to-fan, DIY, entertainment, fans, future, interview, iPhone, kids, marketplace, media, mobile, mobility, music industry, MusicBiz, musicians, Nettwerk, p2p, partnerships, positivity, service, smartphones, social music, streaming, TED, Terry McBride, trends, video, virtuality
By Ryan Van Etten on 11/24/2009
Musicians (artists) are driven by a fundamental need to create. Music is their art and their expression. Even in a world without money there would be music, and arguably there would be even more music (and other art) than there is today. In his 2009 TED talk, Daniel Pink makes a strong case relating the science of motivation to creativity and business.
Posted in Editorial, Infoculture, Music, Music Flux, Popular | Tagged artwork, behavior, business, change, consumers, creativity, Daniel Ek, Daniel Pink, direct-to-fan, empowerment, engagement, entertainment, fans, human, idea, money, motivation, music industry, MusicBiz, musicians, p2p, Pink Floyd, piracy, platform, positivity, psychology, purpose, research, revenue, science, social media, sociology, spotify, streaming, TED
By Ryan Van Etten on 11/21/2009
The internet has leveled the playing field. It has proven that content is king, and that those who work hard at delivering content can build a following. Artists have channels with live streaming video content and direct connection with their fans through mobile applications. The same opportunities exist for everyone, and they’re almost all free. You may think that endorsements and partnerships are only for megastars—but I don’t.
Posted in Editorial, Music, Music Flux, Popular | Tagged adaptation, bands, behavior, brands, business, clothing, consumers, content, Design, direct-to-fan, DIY, endorsements, engagement, entertainment, facebook, fashion, IMVU, iPhone, justintv, Mariah Carey, MusicBiz, musicians, MySpace, partnerships, products, revenue, Second Life, social media, social music, sponsorships, stickam, streaming, ustream, webcam, YouTube
By Ryan Van Etten on 11/19/2009
So you consider music as your profession? Then whether you like it or not, your band is your brand. You may think you are defined by your style and sound, but nowadays your are ultimately defined by your fans and their perception of you. When you look in the social-media mirror your public face should be a reflection of your private face.
Posted in Editorial, Music, Music Flux | Tagged bands, brands, business, communication, community, dopeness, economics, engagement, entertainment, Gary Vaynerchuk, identity, interaction, internet, media, music industry, MusicBiz, musicians, revenue, service, social media, thank you economy, tips, wackness
By Ryan Van Etten on 10/09/2009
Musicians will soon be able to submit their original tracks into Rock Band via the Rock Band Network. This looks to be a promising virtual platform allowing indie artists—creators—to contribute songs to the game in a democratic fashion—each new track is reviewed and voted on by peers in the community before being accepted into the game. This is great news for players and indie musicians alike.
Posted in Editorial, Gaming, Music, Music Flux | Tagged creators, entertainment, Harmonix, indie, Microsoft, music gaming, music industry, musicians, platform, revenue, Rock Band, Rock Band Network, videogame, Xbox
