What features would you want in your favorite band’s mobile app?

Tagging (-verb): Applying a word or phrase as a label or means of description.
Tagaholic (-noun): A person who gets more than cheap thrills from tagging.

As a self-professed tag-a-holic I’m pretty stoked about the news, and especially so because I had emailed them suggesting a tagging feature. Bandcamp artists can now list themselves in up to five genres, they can add their location, and they can add specific traits to individual tracks in the form of tags. Adding the genre and location isn’t that groundbreaking on its own (almost all music sites have this to some degree) but this feature is positioning Bandcamp towards an indie music discovery community. When you click on the tags/genres/locations you can see all the other artists or tracks tagged the same way. There’s not a set list of tags that you are confined too either—you can describe your music how you see fit. I’ve written before about how I think Bandcamp is the best way to represent an indie artist’s music online. I’ve already discovered some new artists by just browsing through the tags, and because the presentation is so ace, it just makes you want to press play.

Bandcamp’s Tag Cloud on Day 1. bandcamp.com/tag

Bandcamp seems to grasp the importance of maintaining their already-superb platform but it’s great to see they’re continuing to fine-tune and add new features. I think the addition of more community features on Bandcamp like commenting (or fan reviews) would be welcomed, and in case not, they could leave it up to each artist whether they want to allow commenting on their tracks via having an option in their artist settings. Comments or fan reviews under each track remind me of Amie Street’s Rec’s which IMO in my opinion is that site’s best and most engaging feature. There you have to download (buy) the track to recommend (review) it. Another potential community-driver could be digg-like voting. However it’d be smart for Bandcamp to take things one step at a time and be sure to continue to deliver its core features as a service for bands.

Community Overload?

There is an abundance of online music communities, but there’s not many sites that offer the high-quality DIY service that Bandcamp does, and there’s room for them to keep advancing there too. Last year they added sales of physical goods. I’d like to see them add embeddable mailing list sign-up widgets—they already collect emails with downloads for you so this seems like an easy feature extension that would make them more of an all-in-one service for musicians. Or they could somehow integrate with YouTube or Ustream to have video on the Bandcamp page/storefront/channel/station (or however you want to call it). What’s your take on these ideas? I don’t think I’d go as far as having listeners create profiles—who needs another profile, right? I’d try to find a way to let people interact through a service that lets them login with their existing online profiles. In yesterday’s blog post on the tagging, Bandcamp says they originally had “no desire to create another online music community.”

Because there are so many other music sites, one can see what works, what flops, and and try to understand why. I don’t know if any of you have followed the story about TheSixtyOne’s recent redesign. TheSixtyOne is an indie music community where “new artists make music and listeners decide what’s good.” Think indie radio + voting + discussion + digital store. Last month they did a major redesign of the site with no warning and upset a lot of their users. The new design is what I call euro-style and looks cool but the community features are less prevalent. I give them credit for trying something new but they should have communicated the upcoming changes better with their uses. If they did, they might have realized that their users care more about the community than flashy design.

It’s All About The Data

Bandcamp’s new tagging should go over well. It’s subtle but powerful. I even think everyone would benefit more if Bandcamp takes this one step further by enabling the users (listeners) to tag tracks. We’ve seen that crowdsourced-tagging approach before on other music sites—Last.fm and Amie Street come to mind—and it’s a fun way to create data that engages fans (because they have to think about your music as they tag). Tag. Tag. Tag. I’m a tagging freak. I don’t try to organize, I just tag. I tag in excess because it makes things easier to find later. See, I can’t even help but over-tag my blog posts (you’re supposed to use at most 10 tags). My Delicious bookmarks total 7000+ tags. I’m not alone either. Widely-used social bookmarking apps like Delicious, Xmarks, and Google Bookmarks hold the tag data created by thousands and thousands of users. Combine all that and you’ve got a helluva lot of data to crunch. It’s like using humans to crawl the web instead of search bots. Humans zone in on content and label it in a way that’s effective and meaningful for, well, humans. Delicious is essentially a crowdsourced search engine. They provide a great service but they’ve failed to innovate. They’re owned by Yahoo. They have the data, but they don’t leverage it in their apps.

Back to music—think about how Last.fm powers its similar artists based on listener behavior. Think about combining listener behavior with crowdsourced tagging could make recommendation engines. Multiple tag queries or basic seach operators would be great for filtering by genre and location simultaneously—e.g. electronica + new york—but I wouldn’t stop at genre and location—I’d try to encourage mood tags and sounds-like tags too. If Bandcamp collected tag data from everyone they could better use it analyze trends and could bring their upcoming search that they mention to a whole new level. I hope they attempt to deliver more in the way of music analytics and music intelligence.

Read more posts tagged Bandcamp here.

Did I mention that these services handle the submission process to the Apple iTunes Store for you? Please share how you’re using these for your band etc. Plus, what other platforms am I missing? Update: we were informed about a new 4th platform via the comment section below. Here’s the 411:

Update 2: More app services for musicians have hit the scene—see app services.

DepecheMode.com brings us the expected features of a band website, and then some. The site is photo-rich and packaged in layers of sleek design. The tour tracker adds interactivity by letting fans share their concert experience via messages posted by map location and photos uploaded to an immense fan gallery.

Photos posted by the band at each tour location can be seen in the tour blog. I only wish it were easier to sort and share the photos by location and date. The tour blog updates are not included in their RSS feed and they lack permalinks but the band does post them on Twitter @depechemode. I would like to see them integrate commenting to both the tour blog and the news feed.

Depeche Mode is currently on their Tour of the Universe and they are compiling a Universe of the Fans in a fan mosaic comprised of fan photos. “The more photos are uploaded, the more clearly visible Dave, Andrew and Martin will be.” One can zoom in on the mosaic to see the individual photos.

The downloads page includes two Depeche Mode iPhone applications—one free and one paid—but they lack integration with the more interactive features of the site. I would like to see a free app that extends fan involvement to the mobile environment by allowing mobile fan uploads and geotagging as opposed to the existing free app that contains sound samples, tour dates, and iTunes links. The paid app is meant to let fans remix the songs from Depeche Mode’s latest album, Sounds of the Universe.

Depeche Mode in Lima, Peru on their 2009 Tour of the Universe / flickr.com/photos/jos_ec/ / CC BY-NC-ND 2.0

Music SOTM Series: Do you know a band, DJ, or musician with an ace website? Please let us know: contact RVE and we’ll consider it for Music SOTM. Entries are based on interactive content, fan engagement, and mobility. Visit virtualmusic.tv/msotm/ to see more MSOTM artists.

Find the buzz.

Realtime buzz. Twitter makes it easy for fans to join in realtime conversations. By leveraging Twitter’s search operators, musicians are able to find their fans and contact them directly in realtime. Fans can also use the search to connect with other fans. Both musicians and fans are likely interested in other artists in the same genre. It is their music scene, and, from a bands perspective, it is their target market. Anyone in their music scene is a pretty likely potential fan to them.

Know your scene.

Even if you are new to a particular scene you can still easily discover similar artists as there are many applications that support this feature. Due to its wide use, last.fm is a one relatively accurate similarity indicator. The point here is that one can search conversations about multiple artists simultaneously, and focus on a specific niche or microgenre. By combining the search operators one can create extremely effective searches that target a specific scene in a specific location.

Search like this.

• “Happy Mondays” OR “Psychedelic Furs” OR “Psych Furs” near:SF within:100mi
• “Bombay Bicycle Club” OR “Maccabees” OR “Macabees” OR @bombaybicycle OR @themaccabees near:London within:100km
• Geocode variations: near:California near:”Los Angeles” near:LAX near:90210 near:Disneyland

Participate.

Finding the conversation is not enough. Participation is key. Genuine and honest participation. Musicians that can effectively use social platforms to build true relationships with their fans will deliver the most entertaining and valuable experience to them. What fan would not want to be able to contact their favorite bands as they come to their city? What band would not want to be in touch with their local fans? For touring musicians this local connection is invaluable. Twitter is your street team. Spark impromptu fan meet-ups and improvised gigs. Make true connections.