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Count Clicks To Content
Mr. Owl, How many clicks does it take to get to the rock n’ roll center of a retail mp3? Let’s find out. A One… A two-HOO…too many! Mr. Owl just BitTorrented right in because it was easier than buying it on iTunes. It took less clicks. It took less clicks. Are you testing your fans’ user experience?
You Have 10 Seconds
10 seconds to engage someone. 10 seconds to impress them. In his research for Futurehit.DNA, Jay Frank discovered an impressive trend: Shorter song intros lead to better sales. “2/3 of bestselling songs have an intro that’s less than 7 seconds.” The average intro length for Top 25 songs is 6.6 seconds. “You really have 10 seconds to engage people.”
How To Find The Best Music Blogs
In the sea of music blogs, best means most relevant to the reader. How can bands or listeners find blogs in their genre? How can they find blogs in a specific city? Google is an obvious search tool for most topics, but to really get in the trenches and find smaller indie blogs, here are five super-effective search techniques. Includes live music photos.
Facebook More Traffic Than Google [Stats]
Here’s some graphical perspective on Facebook’s growth via estimated traffic data from Quantcast and Compete. The numbers are significantly different between the sources but the basic trend and relative traffic difference between Facebook and Google is evident: Facebook is a rocket, or, rather a full-blown planet with enough gravity to start a galaxy—the data shows it surpassed Google in traffic in late 2009.
Climate Change Search Trends Visualized
In this short video, filmmaker Dan Nienhuis uses data from Google Insights to analyze how, when, where, and why people think about four common eco-buzzwords—climate change, global warming, carbon footprint, and go green.
