Communicate Like Drugs
Communication is a drug. Active ingredients: Force, Information, Relevance, Entertainment. Across any medium, from email to blog, newsletter, tweet, text, status, song, or video, when you communicate you want to deliver verbal Valium. Three elements of F.I.R.E. is a gateway drug. Four is mainline euphoria. Full molecular composition and drug facts are detailed within. Warning: F.I.R.E. triggers action.
Collaborative Consumption…P2P Cars…Access.
Rachel Botsman points out four drivers that are causing a fundamental global shift away from 20th century hyper-consumption (ownership) towards 21st century collaborative consumption (access). Sharing is “second nature” to digital natives—and it’s not just about files.
10 Engineering Rules Applied To DIY Business
When it comes to problem solving, engineers are fearless because they follow these rules. 1. K.I.S.S. Keep it simple, stupid! Forget the frills and the cheap thrills. Focus on the heart of the matter. 2. Identify. 3. Reduce. 4. Learn. 5. Design. 6. Source. 7. Optimize. 8. Test. 9. Iterate. 10. Amplify.
Musician Apps—What Do Fans Want? 5 Key Components.
Last year I covered four platforms that musicians can use to build iPhone apps—Mobile Roadie, MobBase, iLike, and Kyte. Sound Around is another one, and is currently in private beta. Discussion from yesterday’s autoplay poll got me asking myself, “what do fans really want in an artist app?” I thought about it for a while and came up with 5 key components.
Music Data Confessions of a Tagaholic
Bandcamp added artist/song tagging to its slew of features yesterday, and hopes are high that more social music features are in store. As a self-professed tag-a-holic I’m pretty stoked about the news, and especially so because I had emailed them suggesting a tagging feature. Bandcamp artists can now list themselves in up to five genres, they can add their location, and they can add specific traits to individual tracks in the form of tags.
Lala, Apple, Mobile Music, and Cloud-Based Streaming
Tweets about Apple acquiring Lala have been flooding Twitter for 3+ days now. A number of sources have provided news and analysis on the acquisition. Personally I think Apple aims to move iTunes to the web in an effort to control mobile cloud-based music streaming via iPhones and iPods. Mobility is paramount, and I think that buying Lala was a sound move for Apple.
