industry
Emotional Attachment To Music
Terry McBride—CEO of Nettwerk—talks here about imagination. He argues that with music, context trumps content because music creates emotional bookmarks in our mind. Simply, the song is an emotion. These emotional bookmarks are significant because they enable us to travel backwards in our memories to when we experienced the music. Consumers are in control of the music industry, and access rules.
Social Rocks. Mobility Rolls. Music Trends 2009–2010.
Pandora is blowing music consumption off the grid. Myriad digital choices are sending audio junkies into sensory overload—music wants to be everywhere. The stage is lit—music has always been social, and the web continues to make it even more so. Communication is on the rise.
VEVO Launch Tonight—Do You Viva or Veto?
The major labels’ new video site Vevo is due to launch tonight. A potential upside is that Vevo’s backend is powered by Google and YouTube technology, which may make it easier to integrate social features. It might also fuse somehow with the Google music search. The potential downside is that it could be fueled by greed more than music.
Lala, Apple, Mobile Music, and Cloud-Based Streaming (Part 1)
Tweets about Apple acquiring Lala have been flooding Twitter for 3+ days now. A number of sources have provided news and analysis on the acquisition. Personally I think Apple aims to move iTunes to the web in an effort to control mobile cloud-based music streaming via iPhones and iPods. Mobility is paramount, and I think that buying Lala was a sound move for Apple.
Music Consumption in a 180°—Terry McBride Interviews.
The interviews below featuring Terry McBride—CEO of Nettwerk—offer terrific insight to the digital era of music. Terry points out that the ways in which we consume music are changing rapidly—largely due to smartphones—and that the “emotional glue” between fans and musicians is the essence of music business.
Musicians—Money Is Not Motivation
Musicians (artists) are driven by a fundamental need to create. Music is their art and their expression. Even in a world without money there would be music, and arguably there would be even more music (and other art) than there is today. In his 2009 TED talk, Daniel Pink makes a strong case relating the science of motivation to creativity and business.
Music Dopeness and Bands as Brands (Part 1)
So you consider music as your profession? Then whether you like it or not, your band is your brand. You may think you are defined by your style and sound, but nowadays your are ultimately defined by your fans and their perception of you. When you look in the social-media mirror your public face should be a reflection of your private face.
On The Horizon For Google Music?
If you often use Google to lookup artists then you’ve no doubt already seen the new Google Music Search that includes playable audio right in the search results. The streaming audio is served via iLike or Lala. Links to other streaming music sites are shown as well—namely Rhapsody, Pandora, Imeem, and Lala.
