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![BandApp: Your Band, In Their Pocket [Launch]](http://img.virtualmusic.tv/logo/bandapp_150.png)
By Ryan Van Etten on 12/09/2010
UK startup BandApp is hell-bent on becoming the indie mobile replacement for MySpace and record labels. Similar in concept to Sound Around (now part of ReverbNation) or MobBase, BandApp’s monthly service gives musicians a platform to create and manage their own iPhone apps. But BandApp is taking a different approach in that they’re sidelining the [...]
Posted in Apps, iPhone Apps, Music, Music Flux, News | Tagged A (band), Adam Perry (The Yin), app services, app stores, bandapp, Daniel Carter, DIY, indie, industry news, interaction, iPhone, iTunes, launch, mobile, mobile music, music startup, shareability, social media, social music, startup story, startups, The Blackout, The Bloodhound Gang, unsigned bands, video, We Are The Ocean, Zebrahead |
By Ryan Van Etten on 08/29/2010
Communication is a drug. Active ingredients: Force, Information, Relevance, Entertainment. Across any medium, from email to blog, newsletter, tweet, text, status, song, or video, when you communicate you want to deliver verbal Valium. Three elements of F.I.R.E. is a gateway drug. Four is mainline euphoria. Full molecular composition and drug facts are detailed within. Warning: F.I.R.E. triggers action.
Posted in Music, Music Flux, Popular, Visual | Tagged action, art, arts, big media, communication, creativity, drugs, email, emotion, emotional attachment, empathic communication, empathy, entertainment, F.I.R.E., fluorescent colors, force, ideas, infographic, information, interaction, mailing lists, relevance, resources, social media, story, street value, timing, tips, value-added communication, viral communication, writing |
By Ryan Van Etten on 07/27/2010
“Decide an important action + encourage fans to do the action.” There are three phases according to Vinson: Attract fans from social networks a.k.a. “outposts.” Engage them with a “compelling fan experience.” Sell through simple calls to action. Have one concept per page—one call to action. “Artist websites emphasize an artist’s own brand.”
Posted in Design, Music, Music Flux | Tagged action, Ariel Hyatt, attract, band websites, bandzoogle, brands, call to action, Chris Vinson, communication, direct-to-fan, Disc Makers, engagement, interaction, Liz Leahy, mailing lists, music web design, New Music Seminar, NMS NYC 2010, personal brands, resources, retain mindshare, Section 101, service, social media, social music, tips, Tony Van Veen, UX, value-added communication, web design, What I Learned at NMS10 |
By Ryan Van Etten on 06/22/2010
The story of the new mobile music startup, Sound Around, starts in 2009, in a little place called Raleigh, North Carolina, where brothers Scott and Steve Klein had been brainstorming tech startup ideas. Both were students at NC State, but with opposite majors—nearly yin and yang. Add entrepreneurial DNA, and they’re Pinky and The Brain.
Posted in Apps, Editorial, iPhone Apps, Music, Music Flux, Narrative, News, Popular | Tagged acquisition, app services, business, development, entrepreneurs, indie, interaction, iPhone, Lauchbox Digital, MobBase, mobile, mobile dev, mobile music, music apps, music startup, NC State, Pinky and The Brain, platform, resources, ReverbNation, service, smartphones, social music, Sound Around, startup story, startups, story-driven, TechStars |
By Ryan Van Etten on 02/08/2010
Multitouch may be next GUI—is there a doubt? For decades we’ve used the mouse, but as GUI technology improves we’ll find more limitations in a mouse-based system. Clayton Miller’s 2009 project called 10/GUI demonstrates the potential of multitouch. According to Miller, “the industry is now at a crossroads.”
Posted in Boundless, Design, Discussion, Editorial, News | Tagged 10/GUI, augmented reality, brain, Clayton Miller, computing, con10uum, Design, gesture recognition, gestures, graphical, GUI, human, human-computer, interaction, interface, iPhone, mobile, mobility, multitouch, nintendo, Pranav Mistry, science, sixthsense, technology, TED, touchscreens, UI, video, virtuality, virtualization, wii |
By Ryan Van Etten on 11/19/2009
So you consider music as your profession? Then whether you like it or not, your band is your brand. You may think you are defined by your style and sound, but nowadays your are ultimately defined by your fans and their perception of you. When you look in the social-media mirror your public face should be a reflection of your private face.
Posted in Editorial, Music, Music Flux | Tagged bands, brands, business, communication, community, dopeness, economics, engagement, entertainment, Gary Vaynerchuk, identity, interaction, internet, media, music industry, MusicBiz, musicians, revenue, service, social media, thank you economy, tips, wackness |
