Loudness Wars: Maximum Control?
Music consumers are accustomed to controlling volume knobs, but what about dynamics? Dynamic range is compressed in the mastering process in order to boost the overall loudness. In this video, Australian students explain the issues of the loudness wars—they ask for a world where listeners can adjust the dynamic range on their favorite tunes based on the needs of their listening environment.
VEVO Launch Tonight—Do You Viva or Veto?
The major labels’ new video site Vevo is due to launch tonight. A potential upside is that Vevo’s backend is powered by Google and YouTube technology, which may make it easier to integrate social features. It might also fuse somehow with the Google music search. The potential downside is that it could be fueled by greed more than music.
