By Ryan Van Etten on 01/08/2012
You may know that in the A-side of 2011 I had the chance to do the web design for a project of massive value to musicians: the web version of Bas Grasmayer‘s thesis about marketing music through non-linear communication. He studies progress in music business since the MP3 and develops the ecosytem model for marketing [...]
Posted in Music, Music Flux, News, Visual | Tagged artist-fan relationship, Bas Grasmayer, Bas thesis, CwF (connect with fans), Deadmau5, direct-to-fan, Ecosystem Model, free culture, graphics, Internet Generation, Kevin Kelly, marketing, music discovery, MusicBiz, Non-linear communication, poster, research, social music, tribes, web design |
By Ryan Van Etten on 12/30/2010
The median price point on RocketHub…and other crowdfunding platforms for that matter…is 20 bucks. … Make your $20 price point really jump off the shelf. –Brian Meece, RocketHub co-founder. Crowdfunding website RocketHub was launched in January 2010 by three musicians/entrepreneurs—Brian Meece, Vladimir Vukicevic, and Jed Cohen. (tonic.com) Meece was speaking above in his August 2010 [...]
Posted in Discussion, Interviews, Music, Music Flux, News | Tagged 2010-2011 blizzard series, Apple, Brian Meece, business, CDBaby, chart, comparison, creative projects, crowdfunding, crowdfunding campaigns, crowdsourcing, DIY, DIY Musician Podcast, fan funding, interview, ipod, iPod comparison, Jed Cohen, market research, marketing, money, music math, music startup, MusicBiz, package deals, price points, price variation, pricing, quote, RocketHub, Shamal Ranasinghe, startups, stats, Topspin, transcription, Vladimir Vukicevic |
By Ryan Van Etten on 07/26/2010
10 seconds to engage someone. 10 seconds to impress them. In his research for Futurehit.DNA, Jay Frank discovered an impressive trend: Shorter song intros lead to better sales. “2/3 of bestselling songs have an intro that’s less than 7 seconds.” The average intro length for Top 25 songs is 6.6 seconds. “You really have 10 seconds to engage people.”
Posted in Music, Music Flux, News, Popular | Tagged 7 seconds, Ariel Hyatt, attention, attention span, business, consumption, don't make obstacles, engagement, Eric Garland, first impressions, Futurehit.DNA, Google, Gwen Lipsky, impact, Jay Frank, marketing, Mike Doernberg, monetization, MusicBiz, New Music Seminar, NMS NYC 2010, obscurity, people, Ralph Simon, ReverbNation, SEO, song intros, tips, What I Learned at NMS10 |
By Ryan Van Etten on 04/27/2010
On the road of sound, there are players, and there are consumessengers. Due to the increase in communication mediums, consumers—the fans—are spreading the message now more than ever. Hence, the consumessenger has emerged. These modern fans are still fueled by the music, but what we’ve seen is a shift to an era where musicians are the engine, and their fans are the only fuel that matters. Gassing up your car isn’t free, but hybrid music fuel can be.
Posted in Boundless, Discussion, Editorial, Music, Music Flux | Tagged advertising, business, CDBaby, Chris Anderson, consumessengers, content, DIY Musician Podcast, economics, free, freeconomics, influencers, Kevin Breuner, like button, marketing, music industry, MusicBiz, MySpace, obscurity, photos, podcast, recommendation engine, resources, social media, social music, VW, word of mouth, your friends are your filter |
![Music Business Driven by Data [Infographic]](http://img.virtualmusic.tv/thumbs/music-business-driven-by-data-150.png)
By Ryan Van Etten on 04/13/2010
In today’s fluxing music economy of freeconomics, ubiquitousness, and abundance, musicians are leveraging data and metrics tools to drive their careers. What answers can digital data deliver for musicians? Who… What… When… Where… Why… How…
Posted in Music, Music Flux, News, Popular, Visual | Tagged analytics, artist-fan relationship, business, data, data-driven music, digital, direct-to-fan, infographic, marketing, metrics, Music, music industry, MusicBiz, tips |
Audiofanzine: Music Gear Reviews
