By Ryan Van Etten on 04/18/2011
“In the corresponding rush to give today’s music fans what they want when they want it, the lines between stakeholders have become increasingly blurred. Even with business models evolving though, effective tools for music discovery, distribution, promotion, and curation remain an absolute necessity.” –Greg Nisbet Canadian Music Week 2011′s Mediazoic Panel about “how different parts [...]
Posted in Music, Music Flux | Tagged access vs. ownership, Alan Cross, artist-fan relationship, business, business model, Canadian music, change, CMW (Canadian Music Week), CMW 2011, content, context, curating music, data, digital valets, Greg Nisbet, Jake Gold, Jeremy Fisher, legal vs. illegal, Mediazoic, micropayments, monetization, music discovery, music industry, music value, MusicBiz, radio, Spotify, streaming, Terry McBride, tribes, video |
By Ryan Van Etten on 07/26/2010
10 seconds to engage someone. 10 seconds to impress them. In his research for Futurehit.DNA, Jay Frank discovered an impressive trend: Shorter song intros lead to better sales. “2/3 of bestselling songs have an intro that’s less than 7 seconds.” The average intro length for Top 25 songs is 6.6 seconds. “You really have 10 seconds to engage people.”
Posted in Music, Music Flux, News, Popular | Tagged 7 seconds, Ariel Hyatt, attention, attention span, business, consumption, don't make obstacles, engagement, Eric Garland, first impressions, Futurehit.DNA, Google, Gwen Lipsky, impact, Jay Frank, marketing, Mike Doernberg, monetization, MusicBiz, New Music Seminar, NMS NYC 2010, obscurity, people, Ralph Simon, ReverbNation, SEO, song intros, tips, What I Learned at NMS10 |
