By Ryan Van Etten on 02/01/2010
Terry McBride—CEO of Nettwerk—talks here about imagination. He argues that with music, context trumps content because music creates emotional bookmarks in our mind. Simply, the song is an emotion. These emotional bookmarks are significant because they enable us to travel backwards in our memories to when we experienced the music. Consumers are in control of the music industry, and access rules.
Posted in Music, Music Flux, News, Popular | Tagged access vs. ownership, app stores, Apple, artist-fan relationship, arts, behavior, business, cloud, consumption, content, context, copyright law, crowdsourcing, digital, digital valets, downloads, emotion, emotional attachment, imagination, iPhone, ipod, live music, music industry, music ventures, MusicBiz, Nettwerk, p2p, positivity, psychology, pull, recession, revenue, smartphones, social music, spotify, streaming, TED, TEDxVancouver, Terry McBride, venture capital, video
By Ryan Van Etten on 12/01/2009
The interviews below featuring Terry McBride—CEO of Nettwerk—offer terrific insight to the digital era of music. Terry points out that the ways in which we consume music are changing rapidly—largely due to smartphones—and that the “emotional glue” between fans and musicians is the essence of music business.
Posted in Miked, Music, Music Flux | Tagged access vs. ownership, app stores, Apps, artist labels, behavior, brands, business, cloud, cloud computing, consumers, consumption, content, context, copyright law, culture, digital, direct-to-fan, DIY, entertainment, fans, future, interview, iPhone, kids, marketplace, media, mobile, mobility, music industry, MusicBiz, musicians, Nettwerk, p2p, partnerships, positivity, service, smartphones, social music, streaming, TED, Terry McBride, trends, video, virtuality
