If they’re stealing from you, then you’re on the right track.

“You’ve just got to be open and free, because that’s the way people want to get content on the web”, says Dallas Penn. “Don’t be afraid of someone stealing your work so much, just have more work to give, and, if people are stealing it, you know what you’re onto something. You’re moving in the right direction.” continued Penn, who runs the vlog internetscelebrities.com. Frank Talk summarized it in poetic terms, “If they’re stealing from you, [then] you’re on the right track.”

Everything can be adapted into digital content—think YouTube or think Flickr. Take hip hop producer Oddisee, who describes his internet-centralized strategy as being circular, wearing many hats, and promoting himself with content: “Everything I do is circulatory…You can’t just rap, you can’t just make beats, you can’t just do one thing anymore. It’s just impossible.” Oddisee uses free content as a means of promoting paid content. He distributes his music via oddisee.bandcamp.com.

If I Ruled the Blogosphere was a panel discussion hosted last month by the Future of Music Coalition and Words Beats & Life. The talk covers many sides of producing/curating music-related content on the web. It’s a bit long—in two parts below—and includes Q&A in Part 2. But when it came up in my Reader feed (via Digipendent) I put it on play while I was working and listened to it all. Anyone involved in blogging, music, or using the internet—pretty much everyone—should find insight from it.

The price of music on the web is heading towards zero. Artists need to use the web to centralize their fan base and reach out to them. But for that to work, fans need to connect with the individual as much—or more than—the music itself. “If people invest in you as an individual before they invest in you as an artist…you know…I mean’s there’s a lot of talented rappers out there…there’s a lot of talented poets…you know…painters…illustrators, but if nobody can connect with that person’s individual story, then they’re just another person doing it.” says blogger FWMJ of Rappers I Know.

As far as avoiding blog shutdowns, Meka Udoh from 2dopeboyz.com encouraged embedding players from other sites rather than posting mp3′s on your own server. I gave similar advice in February when several blogs were shutdown because of the DMCA. Especially in the case of Bandcamp embeds, the data goes back to the artist. It’s a win-win-win—it helps the blogger, the readers, and the artist.

Censorship is the suppression of speech or deletion of communicative material which may be considered objectionable, harmful, sensitive, or inconvenient to the government or media organizations as determined by a censor. (Wikipedia: Censorship)

Google and China. Google’s motto is “Don’t be evil.” While often times in life a fine line exists—I can’t help but view internet censorship on the dark side. I hope that Google continues to act proactively against internet censorship in China, and the world. Unbiased information is fundamental to social and intellectual progress. People can handle the truth. Blocking sites means blocking progress. Attempting to “control” the Internet defies logic. Privacy and security are huge issues.

Image: flickr/the-g-uk

Let’s not be clueless. In my opinion censoring information—whether by government, institution, workplace—is an ultimate form of disrespect. I take it personally. If the question is “why” then is the answer “fear?” Are censors afraid of people’s reaction to the truth? Here’s the bright side—think about traditional news mediums like television, radio, or newspaper, and realize that the Internet is by far the most democratic and unbiased information medium in history. That’s the whole point—internet media needs to echo reality. We’re moving in the right direction—bloggers and citizen journalists are multiplying. More people worldwide are gaining internet access. Northern Europe and North America currently have the highest per capita internet usage. Global access is accelerating.

Gary Vaynerchuk has animatedly vlogged about how the internet itself just hit puberty. Online music collaboration and virtual jamming are even younger. The arena for virtual music is huge. The best music is live music, and this is what comes next: We’re going hear, feel, and see live music live in the virtual realm—a drummer in Sydney, a bassist in New York, a singer in Tokyo—connecting with their fans live through web-based applications. You’re going to virtually bump n’ grind across the globe in virtual clubs with DJ’s pumping sound to the world. There will be video chat so big, real, live, and interactive that it will be like being there. The experience, and the emotion, will be real.

Where changes to anywhere in the virtual realm, and the technology is breeding as fast as we can imagine it. The clubs and venues of today will have to embrace the technology to survive, and they could be some of the best portals for connecting to the virtual space in a hybrid mix between the techology and the old-school dance floor. By the way, these clubs will recycle their electricity from the music. It’s only a matter of time before video chat goes 3D and beyond. Imagine how people will connect from club to club, venue to venue, and party to party in the virtual space.

The video game industry has already tapped the music vein with massive success, and they will continue to play a major role in this dynamic shift to the virtual realm. Mobility is still vital in the virtual realm, but how might its role evolve? Bringing music to the phone was one giant leap for musickind. Berkleemusic started the #bmusic hashtag for musicbiz conversation. Their 2005 book The Future of Music, published by the Berklee Press, discussed how mobility trumps quality. They were so right. But what trumps mobility? I think virtuality is the answer. Virtuality trumps mobility? Virtuality and mobility will likely breed to create new offspring. Mobility is the ability to move, or the ability to be connected wherever you are. In the virtual realm you can be anywhere with anyone. Virtuality is reality. Music is an experience. The quality of the experience could become greater than ever.

Evolution has proven that the most valuable survival feature that any creature can have is adaptability. Those who adapt the fastest to change always thrive. The controversial survival novelist Ragnar Benson advised that those who fail to embrace the latest technology are at a severe disadvantage. Music and musicians will continue to adapt to new technologies. As for the designers and developers: bring it on. Your imagination has no limit. Every technology that you can bring to life will be used. Musicians will continue the shift away from selling tangible products, and will cash in selling experiences—via licensing, sponsored shows, endorsements, subscriptions, etc. Music will be everywhere.

This post might sound a little far out but I think it’s meaningful for us to think about. Thank you for taking the time to read it, and I’d love to spark conversation below in the comment section and via twitter (I’m @ryanve). What will the future bring? How will the ever-expanding music population contribute to our future, and future generations?