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INTERVIEW: Tom Silverman, Tommy Boy/NMS Founder
Tom Silverman has made his entire career in the music industry. Circa the early 80s he founded Dance Music Report, the New Music Seminar (NMS) and Tommy Boy Records, now Tommy Boy Entertainment, whose roster includes hip hop staples De La Soul, Naughty by Nature, House of Pain, and more. [...]
GigsWiz: A Ticket Promoter’s Dream
GigsWiz officially launches in the U.S. today. Members of the team will be sharing detail about the service with an announcement at NMS in Los Angeles today. Last week I had the chance to talk on Skype with Joonas Pekkanen, one of the three co-founders. GigsWiz is a ticket promotion service that aims to solve [...]
LA Event: New Music Seminar
On February 14–16, 2011 the New Music Seminar hits Los Angeles’ Sheraton Universal, The Music Box at Henry Fonda Theater, and The Roxy Theatre. Use promo code NMSLAB2399 for the 2-for-1 partner discount on the registration page. The five panels are The Music Business Isn’t Over It’s Just Beginning, A&R in the New Music Business, Touring in the NEW Music Business, The Creative Quartet, and The Breaks.
Count Clicks To Content
Mr. Owl, How many clicks does it take to get to the rock n’ roll center of a retail mp3? Let’s find out. A One… A two-HOO…too many! Mr. Owl just BitTorrented right in because it was easier than buying it on iTunes. It took less clicks. It took less clicks. Are you testing your fans’ user experience?
One Call To Action
“Decide an important action + encourage fans to do the action.” There are three phases according to Vinson: Attract fans from social networks a.k.a. “outposts.” Engage them with a “compelling fan experience.” Sell through simple calls to action. Have one concept per page—one call to action. “Artist websites emphasize an artist’s own brand.”
You Have 10 Seconds
10 seconds to engage someone. 10 seconds to impress them. In his research for Futurehit.DNA, Jay Frank discovered an impressive trend: Shorter song intros lead to better sales. “2/3 of bestselling songs have an intro that’s less than 7 seconds.” The average intro length for Top 25 songs is 6.6 seconds. “You really have 10 seconds to engage people.”
