You Have 10 Seconds
10 seconds to engage someone. 10 seconds to impress them. In his research for Futurehit.DNA, Jay Frank discovered an impressive trend: Shorter song intros lead to better sales. “2/3 of bestselling songs have an intro that’s less than 7 seconds.” The average intro length for Top 25 songs is 6.6 seconds. “You really have 10 seconds to engage people.”
An Infinite Freeway For Music Business?
On the road of sound, there are players, and there are consumessengers. Due to the increase in communication mediums, consumers—the fans—are spreading the message now more than ever. Hence, the consumessenger has emerged. These modern fans are still fueled by the music, but what we’ve seen is a shift to an era where musicians are the engine, and their fans are the only fuel that matters. Gassing up your car isn’t free, but hybrid music fuel can be.
