How Bands Can Tell If They’re “Making It”
Go to Pirate Bay and search your band’s name. Zero search results = Basically you don’t exist. Torrent(s) with 50+ seeds = You’re definitely on the right track. Torrent(s) with 500+ seeds = You’re on the road to limousines and vodka. I’m sure by now I’ve already offended someone, but I assure you it’s an oh-so-effective indicator. On Pirate Bay, SE = seeds, LE = leechers, and both are sortable columns […]
Count Clicks To Content
Mr. Owl, How many clicks does it take to get to the rock n’ roll center of a retail mp3? Let’s find out. A One… A two-HOO…too many! Mr. Owl just BitTorrented right in because it was easier than buying it on iTunes. It took less clicks. It took less clicks. Are you testing your fans’ user experience?
Collaborative Consumption…P2P Cars…Access.
Rachel Botsman points out four drivers that are causing a fundamental global shift away from 20th century hyper-consumption (ownership) towards 21st century collaborative consumption (access). Sharing is “second nature” to digital natives—and it’s not just about files.
Anti-P2P = Denying Reality Now
When it comes to music, value is in the ear of the listener. Value is always decided by the market. It’s a fundamental economics principle that Universal Music Group and the RIAA can’t seem to grasp—at least based on their latest propaganda initiative against music piracy in the US called Music Rights Now, which would be more appropriately named Denying Reality Now. Do they think they can change human nature?
Emotional Attachment To Music
Terry McBride—CEO of Nettwerk—talks here about imagination. He argues that with music, context trumps content because music creates emotional bookmarks in our mind. Simply, the song is an emotion. These emotional bookmarks are significant because they enable us to travel backwards in our memories to when we experienced the music. Consumers are in control of the music industry, and access rules.
Music Consumption in a 180°—Terry McBride Interviews.
The interviews below featuring Terry McBride—CEO of Nettwerk—offer terrific insight to the digital era of music. Terry points out that the ways in which we consume music are changing rapidly—largely due to smartphones—and that the “emotional glue” between fans and musicians is the essence of music business.
