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Price Point Game

Price Point Game

By Ryan Van Etten on 12/30/2010

The median price point on RocketHub…and other crowdfunding platforms for that matter…is 20 bucks. … Make your $20 price point really jump off the shelf. –Brian Meece, RocketHub co-founder. Crowdfunding website RocketHub was launched in January 2010 by three musicians/entrepreneurs—Brian Meece, Vladimir Vukicevic, and Jed Cohen. (tonic.com)  Meece was speaking above in his August 2010 [...]

Posted in Discussion, Interviews, Music, Music Flux, News | Tagged 2010-2011 blizzard series, Apple, Brian Meece, business, CDBaby, chart, comparison, creative projects, crowdfunding, crowdfunding campaigns, crowdsourcing, DIY, DIY Musician Podcast, fan funding, interview, ipod, iPod comparison, Jed Cohen, market research, marketing, money, music math, music startup, MusicBiz, package deals, price points, price variation, pricing, quote, RocketHub, Shamal Ranasinghe, startups, stats, Topspin, transcription, Vladimir Vukicevic | Leave a response

Count Clicks To Content

Count Clicks To Content

By Ryan Van Etten on 07/27/2010

Mr. Owl, How many clicks does it take to get to the rock n’ roll center of a retail mp3? Let’s find out. A One… A two-HOO…too many! Mr. Owl just BitTorrented right in because it was easier than buying it on iTunes. It took less clicks. It took less clicks. Are you testing your fans’ user experience?

Posted in Design, Music, Music Flux | Tagged Ariel Hyatt, clicks to content, consumers, consumption, content, digital sharing, Disc Makers, Eric Garland, fans, free, Futurehit.DNA, Google, iTunes, Jay Frank, Mr. Owl, New Music Seminar, NMS NYC 2010, OneBox, P2P, package deals, ripping and burning, strategy, streaming, tips, Tom Silverman, Tony Van Veen, UX, What I Learned at NMS10 | Leave a response

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