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New Paramore Hulu Channel Reaches Brand New Eyes
Paramore + Hulu = Awesomeness. A hi-fi artist channel that rocks. Paramore outperforms both on and off the stage. Why do I like Paramore? They are kick-ass live performers. But I’ve never seen them in person. Hulu delivered them to me last year and now again with the brand new Paramore channel at hulu.com/paramore
VEVO Launch Tonight—Do You Viva or Veto?
The major labels’ new video site Vevo is due to launch tonight. A potential upside is that Vevo’s backend is powered by Google and YouTube technology, which may make it easier to integrate social features. It might also fuse somehow with the Google music search. The potential downside is that it could be fueled by greed more than music.
Music Consumption in a 180°—Terry McBride Interviews.
The interviews below featuring Terry McBride—CEO of Nettwerk—offer terrific insight to the digital era of music. Terry points out that the ways in which we consume music are changing rapidly—largely due to smartphones—and that the “emotional glue” between fans and musicians is the essence of music business.
Musicians, Brands, Endorsements, and Partnerships (Part 2)
The internet has leveled the playing field. It has proven that content is king, and that those who work hard at delivering content can build a following. Artists have channels with live streaming video content and direct connection with their fans through mobile applications. The same opportunities exist for everyone, and they’re almost all free. You may think that endorsements and partnerships are only for megastars—but I don’t.
