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By Ryan Van Etten on 07/27/2010
“Decide an important action + encourage fans to do the action.” There are three phases according to Vinson: Attract fans from social networks a.k.a. “outposts.” Engage them with a “compelling fan experience.” Sell through simple calls to action. Have one concept per page—one call to action. “Artist websites emphasize an artist’s own brand.”
Posted in Design, Music, Music Flux | Tagged action, Ariel Hyatt, attract, band websites, bandzoogle, brands, call to action, Chris Vinson, communication, direct-to-fan, Disc Makers, engagement, interaction, Liz Leahy, mailing lists, music web design, New Music Seminar, NMS NYC 2010, personal brands, resources, retain mindshare, Section 101, service, social media, social music, tips, Tony Van Veen, UX, value-added communication, web design, What I Learned at NMS10 |
By Ryan Van Etten on 05/26/2010
“You’ve just got to be open and free, because that’s the way people want to get content on the web”, says Dallas Penn. “Don’t be afraid of someone stealing your work so much, just have more work to give, and, if people are stealing it, you know what you’re onto something. You’re moving in the right direction.” continued Penn. Frank Talk summarized it in poetic terms, “If they’re stealing from you, [then] you’re on the right track.”
Posted in Discussion, Infoculture, Media/Journalism, Music, Music Flux | Tagged bandcamp, blogging, blogosphere, blogspot, circular promotion, community, content, copyright law, counterculture, culture, curating music, hip hop, internet, music bloggers, MusicBiz, net neutrality, new media, Oddisee, open, openness, personal brands, video |