By Ryan Van Etten on 07/27/2010
“Decide an important action + encourage fans to do the action.” There are three phases according to Vinson: Attract fans from social networks a.k.a. “outposts.” Engage them with a “compelling fan experience.” Sell through simple calls to action. Have one concept per page—one call to action. “Artist websites emphasize an artist’s own brand.”
Posted in Design, Music, Music Flux | Tagged action, Ariel Hyatt, attract, band websites, bandzoogle, brands, call to action, Chris Vinson, communication, direct-to-fan, Disc Makers, engagement, interaction, Liz Leahy, mailing lists, music web design, New Music Seminar, NMS NYC 2010, personal brands, resources, retain mindshare, Section 101, service, social media, social music, tips, Tony Van Veen, UX, value-added communication, What I Learned at NMS10
![Band Apps Get Sound Around [Launch]](http://img.virtualmusic.tv/thumbs/scott-and-steve-on-vimeo.png)
By Ryan Van Etten on 06/30/2010
Last week I told the story behind the new band apps-as-a-service startup, Sound Around, whose mantra is ‘iPhone apps for every band.’ Today they rock their full-on launch. Want to get in on this action and try Sound Around free for three months? Well, you’re in the right place because we have a couple promo codes to dish out to bands or musicians.
Posted in Apps, iPhone Apps, Music, Music Flux, News | Tagged app services, bands, CMS, communication, demo, direct-to-fan, integration, iPhone, launch, mobile, mobile music, music apps, musicians, promo code, service, social media, Sound Around
By Ryan Van Etten on 06/22/2010
The story of the new mobile music startup, Sound Around, starts in 2009, in a little place called Raleigh, North Carolina, where brothers Scott and Steve Klein had been brainstorming tech startup ideas. Both were students at NC State, but with opposite majors—nearly yin and yang. Add entrepreneurial DNA, and they’re Pinky and The Brain.
Posted in Apps, Editorial, iPhone Apps, Music, Music Flux, Narrative, News, Popular | Tagged app services, business, development, entrepreneurs, indie, interaction, iPhone, Lauchbox Digital, MobBase, mobile, mobile dev, mobile music, music apps, music startup, musicians, NC State, Pinky and The Brain, platform, resources, service, smartphones, social music, Sound Around, startup story, startups, story-driven, TechStars
By Ryan Van Etten on 12/01/2009
The interviews below featuring Terry McBride—CEO of Nettwerk—offer terrific insight to the digital era of music. Terry points out that the ways in which we consume music are changing rapidly—largely due to smartphones—and that the “emotional glue” between fans and musicians is the essence of music business.
Posted in Miked, Music, Music Flux | Tagged access vs. ownership, app stores, Apps, artist labels, behavior, brands, business, cloud, cloud computing, consumers, consumption, content, context, copyright law, culture, digital, direct-to-fan, DIY, entertainment, fans, future, interview, iPhone, kids, marketplace, media, mobile, mobility, music industry, MusicBiz, musicians, Nettwerk, p2p, partnerships, positivity, service, smartphones, social music, streaming, TED, Terry McBride, trends, video, virtuality
By Ryan Van Etten on 11/19/2009
So you consider music as your profession? Then whether you like it or not, your band is your brand. You may think you are defined by your style and sound, but nowadays your are ultimately defined by your fans and their perception of you. When you look in the social-media mirror your public face should be a reflection of your private face.
Posted in Editorial, Music, Music Flux | Tagged bands, brands, business, communication, community, dopeness, economics, engagement, entertainment, Gary Vaynerchuk, identity, interaction, internet, media, music industry, MusicBiz, musicians, revenue, service, social media, thank you economy, tips, wackness
