![Headliner.FM and Mike More [Interview]](http://img.virtualmusic.tv/thumbs/2011/3oh3-sean-foreman-nike.jpg)
Headliner.FM and Mike More [Interview]
3OH!3 singer Sean Foreman performs in California in 2009. 3OH!3 reportedly reached “3.7 million fans via 304 different artists” through Headliner.fm. “Promotion on the social web was broken. We wanted to see if we could make it better.” –Mike More, Headliner.fm co-founder. This interview was a long time coming. Mike More (@mikemore)
One Call To Action
“Decide an important action + encourage fans to do the action.” There are three phases according to Vinson: Attract fans from social networks a.k.a. “outposts.” Engage them with a “compelling fan experience.” Sell through simple calls to action. Have one concept per page—one call to action. “Artist websites emphasize an artist’s own brand.”
![Band Apps Get Sound Around [Launch]](http://img.virtualmusic.tv/thumbs/scott-and-steve-on-vimeo.png)
Band Apps Get Sound Around [Launch]
Last week I told the story behind the new band apps-as-a-service startup, Sound Around, whose mantra is ‘iPhone apps for every band.’ Today they rock their full-on launch. Want to get in on this action and try Sound Around free for three months? Well, you’re in the right place because we have a couple promo codes to dish out to bands or musicians.
Sound Around: 2 Bros, 1 Mission.
The story of the new mobile music startup, Sound Around, starts in 2009, in a little place called Raleigh, North Carolina, where brothers Scott and Steve Klein had been brainstorming tech startup ideas. Both were students at NC State, but with opposite majors—nearly yin and yang. Add entrepreneurial DNA, and they’re Pinky and The Brain.
Music Consumption in a 180°—Terry McBride Interviews.
The interviews below featuring Terry McBride—CEO of Nettwerk—offer terrific insight to the digital era of music. Terry points out that the ways in which we consume music are changing rapidly—largely due to smartphones—and that the “emotional glue” between fans and musicians is the essence of music business.
Music Dopeness and Bands as Brands (Part 1)
So you consider music as your profession? Then whether you like it or not, your band is your brand. You may think you are defined by your style and sound, but nowadays your are ultimately defined by your fans and their perception of you. When you look in the social-media mirror your public face should be a reflection of your private face.
