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social music
By Ryan Van Etten on 07/27/2010
“Decide an important action + encourage fans to do the action.” There are three phases according to Vinson: Attract fans from social networks a.k.a. “outposts.” Engage them with a “compelling fan experience.” Sell through simple calls to action. Have one concept per page—one call to action. “Artist websites emphasize an artist’s own brand.”
Posted in Design, Music, Music Flux | Tagged action, Ariel Hyatt, attract, band websites, bandzoogle, brands, call to action, Chris Vinson, communication, direct-to-fan, Disc Makers, engagement, interaction, Liz Leahy, mailing lists, music web design, New Music Seminar, NMS NYC 2010, personal brands, resources, retain mindshare, Section 101, service, social media, social music, tips, Tony Van Veen, UX, value-added communication, What I Learned at NMS10
By Ryan Van Etten on 07/14/2010
VideoSong is medium defined by Jack Conte with two rules: 1. What you see is what you hear (no lip-syncing for instruments or voice). 2. If you hear it, at some point you see it (no hidden sounds). Jack is one half of the indie music duo Pomplamoose, who chose video as their social medium of choice largely due to the magnetic attraction emitted by YouTube.
Posted in Interviews, Music, Music Flux | Tagged anti videosong, band, CDBaby, direct-to-fan, DIY, DIY Musician Podcast, engagement, indie, inspiration, interview, Jack Conte, Kevin Breuner, mp3 sales, music industry, MusicBiz, podcast, Pomplamoose, production, rock/pop, shortform content, social music, video, videosong, viral video, YouTube
By Ryan Van Etten on 06/22/2010
The story of the new mobile music startup, Sound Around, starts in 2009, in a little place called Raleigh, North Carolina, where brothers Scott and Steve Klein had been brainstorming tech startup ideas. Both were students at NC State, but with opposite majors—nearly yin and yang. Add entrepreneurial DNA, and they’re Pinky and The Brain.
Posted in Apps, Editorial, iPhone Apps, Music, Music Flux, Narrative, News, Popular | Tagged app services, business, development, entrepreneurs, indie, interaction, iPhone, Lauchbox Digital, MobBase, mobile, mobile dev, mobile music, music apps, music startup, musicians, NC State, Pinky and The Brain, platform, resources, service, smartphones, social music, Sound Around, startup story, startups, story-driven, TechStars
By Ryan Van Etten on 04/29/2010
Mac computers rock, but I’m no apple addict. When I talk on my iPhone 3G I feel like my head is melting, and even though iTunes launches every time I sync, I’ve never purchased music on iTunes. (I have downloaded apps.) The bottom line of this microwavable disclaimer is that I’m not your average music consumer. Apple continues to create a major dependence on iTunes through their mobile products, and I don’t think that anything is going to “kill” iTunes without a war. iTunes is the 7-Eleven of media—
Posted in Editorial, Music, Music Flux | Tagged 7-11, adaptation, affinity, Apple, behavior, business, change, cloud, consumers, consumption, convenience, generation, Grooveshark, integration, iPad, iPhone, ipod, iTunes, iTunes killer, Lala, last.fm, Mark Mulligan, mobility, Music, music industry, social music, spotify, stats, streaming, youth
By Ryan Van Etten on 04/27/2010
On the road of sound, there are players, and there are consumessengers. Due to the increase in communication mediums, consumers—the fans—are spreading the message now more than ever. Hence, the consumessenger has emerged. These modern fans are still fueled by the music, but what we’ve seen is a shift to an era where musicians are the engine, and their fans are the only fuel that matters. Gassing up your car isn’t free, but hybrid music fuel can be.
Posted in Boundless, Discussion, Editorial, Music, Music Flux | Tagged advertising, business, CDBaby, Chris Anderson, consumessengers, content, DIY Musician Podcast, economics, free, freeconomics, influencers, Kevin Breuner, like button, marketing, music industry, MusicBiz, MySpace, obscurity, photos, podcast, recommendation engine, resources, social media, social music, VW, word of mouth, your friends are your filter
By Ryan Van Etten on 02/18/2010
Bandcamp added artist/song tagging to its slew of features yesterday, and hopes are high that more social music features are in store. As a self-professed tag-a-holic I’m pretty stoked about the news, and especially so because I had emailed them suggesting a tagging feature. Bandcamp artists can now list themselves in up to five genres, they can add their location, and they can add specific traits to individual tracks in the form of tags.
Posted in Design, Discussion, Editorial, Music Flux, News, Reviews | Tagged Amie Street, bandcamp, behavior, community, crowdsourcing, data, Delicious, design review, geotagging, ideas, last.fm, location, music discovery, music intelligence, new features, recommendation engine, search, social bookmarking, social media, social music, tagging, thesixtyone
By Ryan Van Etten on 02/10/2010
Paramore + Hulu = Awesomeness. A hi-fi artist channel that rocks. Paramore outperforms both on and off the stage. Why do I like Paramore? They are kick-ass live performers. But I’ve never seen them in person. Hulu delivered them to me last year and now again with the brand new Paramore channel at hulu.com/paramore
Posted in Editorial, Music, Music Flux, News, Reviews | Tagged access vs. ownership, Andrew Kendall, artist channels, artist-fan relationship, awesomeness, band, bands, brand new eyes, content, deals, EMI, energy, engagement, fans, generation, hulu, hulu channel, Internet Generation, live music, music review, MusicBiz, musicians, paramore, partnerships, performers, performing, pop-punk, punk, rock/pop, social media, social music, storytelling, streaming, television, The Final Riot!, timeline, ustream, Vevo, video, WMG, youth, YouTube
