Musicians, Brands, Endorsements, and Partnerships (Part 2)
The internet has leveled the playing field. It has proven that content is king, and that those who work hard at delivering content can build a following. Artists have channels with live streaming video content and direct connection with their fans through mobile applications. The same opportunities exist for everyone, and they’re almost all free. You may think that endorsements and partnerships are only for megastars—but I don’t.
Dhani Harrison on Conan O’Brien, Rock Band, and thenewno2
I saw this interview of Dhani Harrison on Conan O’Brien the night before The Beatles Rock Band’s debut in September, and until then I had not realized that George’s son, Dhani Harrison, had played such a major role in the development of the game. In the interview Dhani describes how he ended up working on creation of The Beatles Rock Band, which started with his 5-year-long Guitar Hero obsession.
