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Location vs. Cost: Touring U.S. Cities
What’s normal in New York is not normal in Fargo. Location changes costs. You’re in a touring band? You might want to consider this when booking shows and pricing merch/tickets. Expect higher expenses in the more expensive cities, but at the same time, expect fans to be willing to pay relatively more. To help gauge the spectrum, here’s a comparison of living costs in 100 U.S. cities that may be on your tour map.
Count Clicks To Content
Mr. Owl, How many clicks does it take to get to the rock n’ roll center of a retail mp3? Let’s find out. A One… A two-HOO…too many! Mr. Owl just BitTorrented right in because it was easier than buying it on iTunes. It took less clicks. It took less clicks. Are you testing your fans’ user experience?
