streaming
New Paramore Hulu Channel Reaches Brand New Eyes
Paramore + Hulu = Awesomeness. A hi-fi artist channel that rocks. Paramore outperforms both on and off the stage. Why do I like Paramore? They are kick-ass live performers. But I’ve never seen them in person. Hulu delivered them to me last year and now again with the brand new Paramore channel at hulu.com/paramore
Emotional Attachment To Music
Terry McBride—CEO of Nettwerk—talks here about imagination. He argues that with music, context trumps content because music creates emotional bookmarks in our mind. Simply, the song is an emotion. These emotional bookmarks are significant because they enable us to travel backwards in our memories to when we experienced the music. Consumers are in control of the music industry, and access rules.
Social Rocks. Mobility Rolls. Music Trends 2009–2010.
Pandora is blowing music consumption off the grid. Myriad digital choices are sending audio junkies into sensory overload—music wants to be everywhere. The stage is lit—music has always been social, and the web continues to make it even more so. Communication is on the rise.
VEVO Launch Tonight—Do You Viva or Veto?
The major labels’ new video site Vevo is due to launch tonight. A potential upside is that Vevo’s backend is powered by Google and YouTube technology, which may make it easier to integrate social features. It might also fuse somehow with the Google music search. The potential downside is that it could be fueled by greed more than music.
Lala, Apple, Mobile Music, and Cloud-Based Streaming (Part 1)
Tweets about Apple acquiring Lala have been flooding Twitter for 3+ days now. A number of sources have provided news and analysis on the acquisition. Personally I think Apple aims to move iTunes to the web in an effort to control mobile cloud-based music streaming via iPhones and iPods. Mobility is paramount, and I think that buying Lala was a sound move for Apple.
Music Consumption in a 180°—Terry McBride Interviews.
The interviews below featuring Terry McBride—CEO of Nettwerk—offer terrific insight to the digital era of music. Terry points out that the ways in which we consume music are changing rapidly—largely due to smartphones—and that the “emotional glue” between fans and musicians is the essence of music business.
Musicians—Money Is Not Motivation
Musicians (artists) are driven by a fundamental need to create. Music is their art and their expression. Even in a world without money there would be music, and arguably there would be even more music (and other art) than there is today. In his 2009 TED talk, Daniel Pink makes a strong case relating the science of motivation to creativity and business.
Musicians, Brands, Endorsements, and Partnerships (Part 2)
The internet has leveled the playing field. It has proven that content is king, and that those who work hard at delivering content can build a following. Artists have channels with live streaming video content and direct connection with their fans through mobile applications. The same opportunities exist for everyone, and they’re almost all free. You may think that endorsements and partnerships are only for megastars—but I don’t.
