Collaborative Consumption…P2P Cars…Access.
Rachel Botsman points out four drivers that are causing a fundamental global shift away from 20th century hyper-consumption (ownership) towards 21st century collaborative consumption (access). Sharing is “second nature” to digital natives—and it’s not just about files.
Gaming For A Better Real World
Game designer/researcher Jane McGonigal asserts that collaborative videogames are the key to solving our real-world problems. In the video here, she outlines why she considers World of Warcraft to be an “ideal collaborative problem-solving environment.” She discusses four key factors in gaming culture that give gamers an edge at problem-solving—urgent optimism, social fabric, blissful productivity, and epic meaning.
Multitouch—The Human GUI?
Multitouch may be next GUI—is there a doubt? For decades we’ve used the mouse, but as GUI technology improves we’ll find more limitations in a mouse-based system. Clayton Miller’s 2009 project called 10/GUI demonstrates the potential of multitouch. According to Miller, “the industry is now at a crossroads.”
Emotional Attachment To Music
Terry McBride—CEO of Nettwerk—talks here about imagination. He argues that with music, context trumps content because music creates emotional bookmarks in our mind. Simply, the song is an emotion. These emotional bookmarks are significant because they enable us to travel backwards in our memories to when we experienced the music. Consumers are in control of the music industry, and access rules.
Fans Take The Power Back—RATM’s Facebook-Induced No. 1
Bill Burton: “Sometimes we limit ourselves by what we believe we can do. We don’t even start. We don’t even try.” Burton delivered this powerful point in his TEDx talk last week, called How To Have A Christmas Number One Single, where, citing RATM’s rise to UK Xmas no. 1, he exemplified the boundless force of social media, and, through a storytelling memorization activity, he demonstrated the limitless—but often unrealized—potential of the human mind.
Music Consumption in a 180°—Terry McBride Interviews.
The interviews below featuring Terry McBride—CEO of Nettwerk—offer terrific insight to the digital era of music. Terry points out that the ways in which we consume music are changing rapidly—largely due to smartphones—and that the “emotional glue” between fans and musicians is the essence of music business.
