Kaiser Chiefs BBC Interview: “Set Your Own Scene.”
Kaiser Chiefs singer Ricky Wilson performs in 2005. – Photo: Andrew Kendall. “If you haven’t got a scene you’ve gotta’ set your own scene” said Kaiser Chiefs singer Ricky Wilson at 31:40 and “keep your ears peeled” for song ideas said drummer Nick Hodgson at 51:00 during their interview below with Steve Lamacq on BBC [...]
Email Catch-22
I love loved email. Now I think it may be the death of me. IMO email has gone out of fashion. Lately when I look in my Gmail inbox I’m a deer in the headlights. I try to reply to everyone who writes me, but, at the same time I don’t want to spend my whole life writing emails.
If Your Website Has Videos, Then You’re Crazy Not To Be Embedding Them From YouTube
8 Advantages To Embedding Videos From YouTube OR Vimeo—as opposed to streaming from your own host in a custom player 1. No bandwidth strain or maintenance issues. 2. Visitors get player controls that they’re already used to. 3. Shareability. 4. It works. Everywhere. Always. (plays on iPhone etc.) 5. Easy as f*** to implement (copy [...]
Communicate Like Drugs
Communication is a drug. Active ingredients: Force, Information, Relevance, Entertainment. Across any medium, from email to blog, newsletter, tweet, text, status, song, or video, when you communicate you want to deliver verbal Valium. Three elements of F.I.R.E. is a gateway drug. Four is mainline euphoria. Full molecular composition and drug facts are detailed within. Warning: F.I.R.E. triggers action.
Count Clicks To Content
Mr. Owl, How many clicks does it take to get to the rock n’ roll center of a retail mp3? Let’s find out. A One… A two-HOO…too many! Mr. Owl just BitTorrented right in because it was easier than buying it on iTunes. It took less clicks. It took less clicks. Are you testing your fans’ user experience?
One Call To Action
“Decide an important action + encourage fans to do the action.” There are three phases according to Vinson: Attract fans from social networks a.k.a. “outposts.” Engage them with a “compelling fan experience.” Sell through simple calls to action. Have one concept per page—one call to action. “Artist websites emphasize an artist’s own brand.”
