arts band bands behavior business change communication content culture data direct-to-fan engagement entertainment Facebook fans Google Grooveshark indie interaction internet iPhone iTunes last.fm live music mobile mobile music mobility MusicBiz music discovery musicians music industry photos punk revenue rock/pop social media social music Spotify stats streaming tips trends Twitter video YouTube
5 Killer Musician Websites
Your band’s website design may not be able to make you—but it can break you. In no particular order, these five content-rich musician websites are The Chemical Brothers, The Knife, The Pineapple Thief, Belle and Sebastian, and Death Cab For Cutie. Their heavy weaponry includes HTML5, XHTML, WordPress, AJAX, jQuery, YouTube, Vimeo, Flickr, Soundcloud, Beatport, Last.fm, TinyMCE, and more. […]
Count Clicks To Content
Mr. Owl, How many clicks does it take to get to the rock n’ roll center of a retail mp3? Let’s find out. A One… A two-HOO…too many! Mr. Owl just BitTorrented right in because it was easier than buying it on iTunes. It took less clicks. It took less clicks. Are you testing your fans’ user experience?
One Call To Action
“Decide an important action + encourage fans to do the action.” There are three phases according to Vinson: Attract fans from social networks a.k.a. “outposts.” Engage them with a “compelling fan experience.” Sell through simple calls to action. Have one concept per page—one call to action. “Artist websites emphasize an artist’s own brand.”
Lala, Apple, Mobile Music, and Cloud-Based Streaming
Tweets about Apple acquiring Lala have been flooding Twitter for 3+ days now. A number of sources have provided news and analysis on the acquisition. Personally I think Apple aims to move iTunes to the web in an effort to control mobile cloud-based music streaming via iPhones and iPods. Mobility is paramount, and I think that buying Lala was a sound move for Apple.
