Device Dependency

Apple continues to create a major dependence on iTunes through their mobile products—the iPod, iPhone, and iPad—and I don’t think that anything is going to “kill” iTunes without a war. iTunes is the 7-Eleven of media—it’s more convenient and expensive, but it’s closer to home. For many, the iTunes experience is ingrained behavior—a household name—and part of their daily commute so to speak.

Generation Gap

The second huge advantage Apple has is the generation gap. Older people are more likely to have money to spend, and are less likely to adopt something new—especially if it’s less convenient. For Spotify to compete stateside, it will start through today’s youth. I love the Spotify concept, its mobility, and its adaptivity. They are smart to develop/test/improve their service in one location (Europe) before attempting to roll it out in another market (U.S.)—that’s business expansion 101. I hope that Spotify becomes a hit in the U.S. mainly for the sake of the music. Who wants an iTunes monopoly?

Apple Affinity

Apple products have strong affinity, and an army of enthusiasts drinking their Slurpees. Anyone looking to compete with them has to have an equal or greater affinity, and/or introduce something totally disruptive (which Spotify has done to a degree). Spotify has game, but so does Apple, who made a calculated move with last year’s Lala acquisition. One big thing to remember is that music has always been about the experience, and it always has been.

Apple Shuttle

UMF is a younger audience of ‘technology-carrying youth’ so where are all of the videos and photos? This year I saw a staggering amount of people with their cameras and video cameras in the air. People were recording entire DJ sets on their Blackberrys and someone had an iPhone just taking photo after photo which meant I didn’t even see the entire Swedish House Mafia set due to his phone being in front of my face the whole time. Where did his photos go? Why didn’t he post them? Because I saw the photos and they fucking sucked. There’s a reason why old media will be around for a long time. Very few new media people or ‘citizen journalists’ produce any content worth looking at, much less, paying for. Capturing The Moment—Making It Count | adam-jackson.net

This got me to thinking—I definitely agree there were slim pickings of decent UMF photos, and a lot of them had embedding disabled or obnoxious watermarks. For Flickr’s sake people, use tags, and allow embedding and all-sizes viewability. For the love the Internet, use a Creative Commons license. Here’s where you can set this: Flickr » You » Your Account » Privacy & Permissions » Defaults for new uploads » What license will your content have? I also wish Flickr’s advanced search had more filtering options—like most favorited and most comments for a start.

Snapping outstanding amateur music photos takes a lot of effort. Sometimes by concentrating on taking photos/videos, one misses much of the actual experience. On the flip side, I think many people snap photos for the sake of the memory, and not the photo itself. Even a dark, blurry photo will trigger the memory of the concert for years down the road. There’s a sentimental value to it. It may depend on the person and their motivation for taking the photo. People also might take photos to help them tell a story or have a way to share their experience with their friends or family—whether it be in person or via MMS, Facebook, etc. One obvious advantage to digital photos is that you can take millions of them without buying film. But the 5’1″ chick behind the dude with his iPhone in the air all night might tell you otherwise. Me, being 6’1″, I’m pretty much in the way of most people in a concert situation like that—even without a camera. I tend to be pretty conscious about who I’m standing in front of because I don’t want to block anyone’s view. A little consideration for the people around you can go a long way. As far as the amount of quality citizen journalism, the sheer volume of online content is humbling, and there is plenty of quality out there, but many of us are missing it because we don’t always know where or how to look. Now, I ask:

Paramore outperforms both on and off the stage.

Why do I like Paramore? They are kick-ass live performers. But I’ve never seen them in person. Hulu delivered them to me last year when I saw them perform Ignorance on Conan O’Brien. I knew of them before via Andrew Kendall’s photos, but seeing them on Conan is what engaged me to find out more. I searched “paramore live” on YouTube. I was impressed with their energetic live show and fan-driven website, which I wrote about highlighting their fan community and presence in the social web. Paramore fans go the distance because Paramore does the same for them.

Live music trumps studio recordings.

The best music is live music. Right now I think live video footage is the next best thing—whether it’s live-as-in-streaming or recorded live events. I don’t have a cable television. But if I’m looking for home entertainment I go straight to Hulu. As far as TV goes, if it’s not on Hulu, then I don’t watch it. In today’s music industry putting out video content is a must, especially live video content. In fact I think that’s where über-commercial Vevo has it wrong—lacking rawness and intimacy. I’d rather watch bands on Hulu. The concert videos already on Paramore’s channel come from their live album The Final Riot! In my opinion, Paramore’s best videos are the live ones, and on top of the stellar performances the videos have stellar production. But even bands without access to top production can still produce video content by being creative, sourcing their fans to record or produce live videos, and distributing them with free tools like YouTube and Ustream.

Paramore tells a story.

In addition to music videos, Paramore’s Hulu channel contains a 30-min documentary on the making of their latest album Brand New Eyes. They attract fans not only because of their music, but also because they have a story to tell that their fans can relate too. Their story is about growing up—as a band, but also as people, and their fans can relate to that. The album’s theme is seeing people through brand new eyes—you have to accept the past to move on. Paramore has an intimate connection with the Internet Generation. The new channel enriches their existing fan community and exposes them to a wider audience—brand new eyes—on Hulu.

Timeline: Bands on Hulu.

In November 2009 Hulu partnered with EMI and launched a Norah Jones channel. The next month Hulu partnered with Warner Music Group launching the Muse channel in December, the Jason Mraz channel in January, and the Paramore channel yesterday. Hulu’s music content is hi-fidelity and free. Now what more can you ask for besides, well, more Hulu artist channels and frequent content, right?